I am solely responsible for all in-house video editing at Viker Games and throughout my time at the company I have worked on a total of 16 game titles producing over 2,500 video campaigns.
- Creating all static and video ad campaigns using the Adobe Creative Cloud Suite; After Effects, Premiere Pro and Photoshop
- Working collaboratively with the UA and Monetisation team to A/B test creatives
- Leading the creative production of influencer campaigns for mobile games
- Creating all video content for Instagram pages - increasing impressions, engagement and legitimacy of the games
- Creating all video content for mobile game Ant & Dec’s Saturday Night Takeaway, Read My Lips and Who Wants to Be a Millionaire, Who Wants to Be a Millionaire, 'Daily Win
Work history
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Video EditorViker Games
London, United KingdomFull Time
I am solely responsible for all in-house video editing at Viker Games and throughout my time at the company I have worked on a total of 16 game titles.
My role:
- I create all static and video ad campaigns which run on Facebook and Ad Networks. The edits range from 8secs - 1min per creative and I edit using the Adobe Creative Cloud Suite - After Effects, Premiere Pro and Photoshop.
- The majority of my role involves working collaboratively with the UA & Monetisation team. Once they have analysed the data, we will discuss the results and tailor future creatives inline with what the data is showing. A/B testing is the main strategy for our ad campaigns. We define what constitutes a ‘best performing’ creative and strive to get the lowest CPI (cost per install) for each campaign.
- I also create all video content for our Instagram pages - the aim being to increase impressions, engagement and legitimacy of the games. Whilst I am trusted with creative reign when editing the videos, I work closely with the Marketing team in order to ensure I fulfil the brief they set out.
- Through our current partnership with ITV, creating a mobile game for Ant & Dec’s Saturday Night Takeaway, Read My Lips, I create all the video content for our Instagram page and for all UA ad campaigns that run on Facebook
- Through our collaboration with SONY, creating a mobile game for Who Wants to Be a Millionaire, Who Wants to Be a Millionaire Daily Win, we run extensive creative ad testing on Facebook in which I created all video and static ad creatives. This testing advises certain elements or features changes within the game based on the analytics acquired. In order to scale the UA of this particular game, I work with a third party publishing platform. We work collaboratively using my experience and insights to advise future creative ideation.
- Use management platform JIRA to receive briefs and manage daily tasks, sticking to strict deadlines and quick turnarounds
Online Post Production InternTVF Media
- London, United KingdomInternship
I am currently completing a three-month internship at TVF Media within the Online Post Production company – a sub-group of TVF Digital (https://onlinepp.co.uk/).
• My role:
o Completing technical checks on documentaries that are awaiting delivery from clients, our main client being TVF International (https://tvfinternational.com/).
o Redelivering documentaries for clients by completing ‘fixes’, based on the technical check report.
o Training in After Effects, whilst developing my existing knowledge of Premiere Pro and Photoshop during day to day tasks.
o Gaining hands on editing experience by working collaboratively in order to update the company showreel.
o Creating web encodes, screeners and test files for documentaries, using Premiere Pro and Media Encoder.
o Creating masters for the documentaries that we ascertain and recording information regarding those documentaries into our database
o DIT at the HowTheLightGetsIn Festival, in September. I will be ingesting footage taken throughout the day.
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Skills
- Adobe Premiere Pro
- Adobe Photoshop
- Marketing
- Social Media
- Wordpress CMS
- Adobe Indesign
- Adobe After Effects
- Jira
Education
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BA (Hons) Media and CommunicationsThe University of Sussex
- Brighton, United Kingdom
I received a 2:1 in my degree, with a 1st in my dissertation ‘Fame, Instagram and the Study of the Follower’.