Talicza Stevens

Marketing Executive

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  • LocationLondon, United Kingdom

About me

 

Devoted marketing executive with expertise in content marketing, social media and copy writing. Always looking for ways to devise more exciting and engaging content. A history of excellent results for successful Social media overhauling and e-mail campaign open and click rates.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Indesign
  • Photoshop
  • Powerpoint

Work history

Currently

Marketing Executive

Stannah Lifts

Jun 2015
  • Key Responsibilities • Contributing to and assisting in the implementation of marketing plans o Create marketing collateral and implement marketing activities in relation to product changes and new product introduction o Assist in copywriting for a different marketing mediums, ensuring that all communications are brand aligned o Proof-reading marketing collateral and ensure smooth running of the production process • Assisting in the development, implementation and day to day running of digital and social media marketing, including the company’s website o Posting tweets on social media including LinkedIn, Twitter and Facebook and day-to-day social management o Researching PR opportunities ensuring maximum digital reach and naming imagery for SEO benefit o Making updates to CMS website and email campaigns o Monthly review and awareness of online results - i.e. web, adwords, email, SEO and social media providing recommendations on improvements where possible • Giving materials and basic marketing advice to internal teams, industry partners and customers o Briefing on marketing activities and changes o Liaising with internal stakeholders, agencies and 3rd parties o Providing day to day marketing support to trade partners and direct sales teams • Question, analyse and understand reports and data. Make recommendations for improvements or changes based on analysis. o Assist in researching and reporting on competitors, relevant audiences and markets o Extracting and analysing data within CRM and email marketing systems o Develop an understanding of customers’ needs and requirements, by regularly reviewing feedback, undertaking yearly profiling and ad-hoc surveys • Budgets o Work within set marketing budgets and agreed spend o Process invoices within our financial systems • Administration o Handle general enquiries from colleagues o Coordinate meetings and ensure that the team have all appropriate materials

2016

Marketing Executive

Stannah Lifts

Jun 2015 - Jul 2016
  • Key Responsibilities • Contributing to and assisting in the implementation of marketing plans o Create marketing collateral and implement marketing activities in relation to product changes and new product introduction o Assist in copywriting for a different marketing mediums, ensuring that all communications are brand aligned o Proof-reading marketing collateral and ensure smooth running of the production process • Assisting in the development, implementation and day to day running of digital and social media marketing, including the company’s website o Posting tweets on social media including LinkedIn, Twitter and Facebook and day-to-day social management o Researching PR opportunities ensuring maximum digital reach and naming imagery for SEO benefit o Making updates to CMS website and email campaigns o Monthly review and awareness of online results - i.e. web, adwords, email, SEO and social media providing recommendations on improvements where possible • Giving materials and basic marketing advice to internal teams, industry partners and customers o Briefing on marketing activities and changes o Liaising with internal stakeholders, agencies and 3rd parties o Providing day to day marketing support to trade partners and direct sales teams • Question, analyse and understand reports and data. Make recommendations for improvements or changes based on analysis. o Assist in researching and reporting on competitors, relevant audiences and markets o Extracting and analysing data within CRM and email marketing systems o Develop an understanding of customers’ needs and requirements, by regularly reviewing feedback, undertaking yearly profiling and ad-hoc surveys • Budgets o Work within set marketing budgets and agreed spend o Process invoices within our financial systems • Administration o Handle general enquiries from colleagues o Coordinate meetings and ensure that the team have all appropriate materials

2015

Marketing & Communications Coordinator

Campbell Tickell

Mar 2015 - Jul 2015
  • Required solid technical understanding of website administration, experience of and aptitude for delivering social media and digital as well as more traditional marketing campaigns and the ability to write creative yet succinct copy. In this role I implemented a whole new mailing system, saving the company hours of manpower a week. Planning and booking print and online advertising Managing a strict marketing budget Measuring the success of campaigns through reporting and analytics Daily website maintenance and development using CRM and CMS systems Update social media activity and devise campaigns to further the company’s impact online Creating engaging copy for and editing an external e-newsletter and internal publications Brief designers to create adverts and marketing material Marketing events organisation - booking stands and ensuring banners and marketing materials are delivered Maintaining databases

2015

Marketing Assistant

Mama Festivals

Sep 2013 - Mar 2015
  • Required extreme precision and time management to handle needs from nationwide venues, festivals and promoters marketing, social media campaigns and e-shot needs. Create new and innovative ways in which to engage social media fans and followers. Brief and liaise with designers to produce promotional material. Compile and distribute weekly newsletters and solus e-shots to target relevant audiences and maximize sales. Research acts and write copy for the website listings and promotional material, including e-shots and social media posts. Work to strict deadlines and embargos to announce shows with tracked ticket links across all platforms. Organise voluntary venue photographers to publish photographic and video content across all mediums. Report on social media to constantly improve reach and quality of posts, produce stats and track links to monitor sales and engagement. Organise e-shot swaps and contra deals to advertise our shows with other nearby relevant venues/outlets. Manage print and Facebook advertising budgets, targeting the most relevant audiences. Create competitions and roll them out across all mediums to maximise data collection.

2013

Marketing Coordinator Assistant

Oxfam Music

Apr 2013 - Jun 2013

2013

Press & Marketing Intern

Universal Music Group

Mar 2013 - Apr 2013
  • Decca – Universal Music London Responsibilities: • Collecting and archiving all press related to Decca artists online and in print. • Creating and distributing daily the newsletter to the rest of the company with regards to most recent press exposure artists have received. • Managing Artist schedules and booking transport for tours and between venues. • Ordering Free of Charge CDs for press and arranging bike delivery. • Updating the company media list with artist coverage for senior management

Education

2012

English Literature and Language

University of Winchester

Jul 2009 - Jun 2012

    Awards

    2014

    Team of the year

    • The Content Marketing Team won 'team of the year' at the company yearly achievement awards.