Work history
Website Manager, Special Project Coordinator and Brand Assistant
Website Manager: www.goplae.co.uk
- Managing website build, product upload and back end maintenance. Using Magento, Word press and Unleashed software for PLAE UK site.
- Online merchandising and website visual
- Online content, creative blog content, copy writing.
Creative PR & Marketing PLAE UK:
-Successful implementation and management of social media campaigns and competitions alongside PR and Marketing team
- Sourcing creative brand collaborations and influencers in accordance with brand strategy and direction.
Wholesale PLAE UK:
- Assisting maintaining stockist relationships and enquiries
- Online and wholesale inventory monitoring.
- Stockist support: continued support through creation of POS material: Display struts, posters, competition collateral. Including providing stockist guidelines for successful in store marketing.
- Supporting the Planning of trade shows for PLAE UK and Salt-Water Sandals
Project Management: Salt-Water Sandals EU and Asia
- Research and sourcing for planned retail activity (pop-up shop program)
- Budget creation and delivery of successful projects.
- Sourcing services and sales meetings for overseas wholesale operations.
Branding: Salt-Water Sandals and PLAE UK
- Creating visual "Brand Bibles" and branded material for wholesale customers to support brand and product knowledge. Ensuring sales staff communicate brand story effectively.
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Personal Shopper
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Stylist services- Ladies, kids & mens fashion.
Creating customer incentive to become repeat clients
Diary and appointment management.
Monitoring personal and team sales targets.
Customer service
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Skills
- Marketing PR
- Design
- Wholesale Sales
- Photoshop
- POS Design
- Website Copy and Content
- Trade Show Coordination
- Website Design
- Website Content Development
- Social Media Advertising
- Client Accounts
- POS Print Campaign Management
- Website Copywriting
- Wholesale Admin Assistant
- Trade Fair Show Design
Education
2 Years: Fashion Buying and Retailing
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Completed 2 years: Fashion buying and retailing scope of the fashion industry. Marketing, branding (communication and management)
National Diploma in Art and Design
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Fine art sculpture and painting, fashion and fashion design, textiles technology, computer graphioc design (photoshop, illustrator)
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