In the beginning…
To understand the philosophy at The Social Element, we need to look no further than our CEO and Founder, Tamara Littleton.
Back in 1999 Tamara was running the team of webmasters responsible for everything on BBC Online. Remember – this pre-dates YouTube, Twitter and Facebook. From her work supporting the early Communities team, Tamara was the first to recognise both the risk within these forums and virtual worlds and the opportunity for brands to directly connect with consumers.
With this vision and knowledge, Tamara left the BBC and shortly after set up what was then, Emoderation, in 2002.
Emoderation
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Starting with just herself and one moderator, Tamara’s first clients included such global giants as GE and Disney, and soon we gained a reputation as leading within both the online child safety arena and online brand protection arena.
Tamara has since gathered a talented band of fellow pioneers to create a home for the leading experts in social from across the globe. With 20 of us located at HQ in London, we have built a global business, with a massively connected workforce of 300 across several continents, cultures, and nationalities; a place where we use our collective intelligence and our love of social to constantly develop new ways to help our clients flourish.
Launch of Polpeo
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Recognising the overwhelming social response that can happen during a crisis and the increasing overlap between social media and PR, Tamara co-founded a crisis simulation platform, Polpeo. This technology simulates a crisis breaking and unfolding on social and digital media, and a live team mimics the public response so that brands can prepare for a crisis in a realistic and secure environment.
The Social Element
By 2017, we had become the largest independent social media agency with the biggest global reach of anyone in this space, and as a result felt we needed a name that better reflected the breadth of our offering; so we rebranded as The Social Element.
Today we partner with the world’s leading agencies and brands across FMCG, Travel, Financial Services, Retail, and Entertainment, at the same time, working hard to keep the culture, love, and family feel of a small business. This is what makes us unique to work with. We’re constantly being told by our clients that we’re flexible, friendly, and always going above and beyond for them. If you fancy working with an agency that can give you a bit of that, we’d love to hear from you.
Projects
- Friend or Foe? Navigating Online Adversaries | Tamara Littleton | TEDxMarrakeshWhether you're a brand or an individual anyone who raises their head above the parapet can find themselves in the firing line of trolls. But trolls come in many forms and you can prepare yourself for the inevitable crisis. Tamara is the CEO and founder of The Social Element that is operating in 45 countries, with a team of 350. The agency supports brands with social media strategy, content, insights, and social customer engagement. When she was running the online webmaster team for BBC Online,
- ‘You just have to go for it’: Exceptional Women of the World, Tamara Littleton, The Social Element (The Drum)To say that Tamara Littleton, chief executive officer of The Social Element, was ahead of her time would be an understatement. Founding her global agency 16 years ago, social media was but a blip on the radar, not even close to the marketing and societal force it is today. Read the full article here: http://www.thedrum.com/news/2018/05/07/you-just-have-go-it-exceptional-women-the-world-tamara-littleton-the-social-element
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Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Meet 100 LGBT+ Trailblazers Redefining the Creative IndustryWe asked influential LGBT+ icons to nominate trailblazers who they believe are redefining the creator landscape. The result? A unique and incredible list of 100 trailblazing LGBT+ folk breaking barriers and inspiring change! We’re on a mission to explore and tackle inequalities in the creative industry - this is why we run diversity initiatives, dedicating our curated projects and people sections on The Dots to undersung groups. This brings together an abundance of dazzling work from diverse cr103
Work history
T
T
CEOThe Social Element
London, United KingdomFull Time
The Social Element is an independent social media agency that helps brands have amazing connections directly with their consumers on social media using a human touch combined with social media analytics, emotional resonance tracking, one to one engagement and compelling content. Clients are global brands and include Toyota, Shell, MillerCoors, Diageo, Mondelez, HSBC, Nissan and Sony.
The organization's unique global model enables the agency to hire the best talent, and to scale teams and projects rapidly depending on client needs.
This is all combined with strong reputation management and crisis support driven by a unique crisis simulation platform and tech company, Polpeo.com which was co-created by The Social Element’s Founder and CEO, Tamara Littleton. Tamara founded her company in 2002 long before social media had emerged as a marketing and customer service platform as she spotted a unique gap in the market for brands to connect with their consumers.
Skills
- Social Analysis
- Social Campaign
- Social Amplification
- Crisis Management
- Social Media
- Social Media Marketing
- Social Media Management
- Social Media Advertising
- Social Listening
- Marketing