Tamara Littleton

CEO and Founder, The Social Element and Polpeo

United Kingdom
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Projects credited in

About me

In the beginning… To understand the philosophy at The Social Element, we need to look no further than our CEO and Founder, Tamara Littleton. Back in 1999 Tamara was running the team of webmasters responsible for everything on BBC Online. Remember – this pre-dates YouTube, Twitter and Facebook. From her work supporting the early Communities team, Tamara was the first to recognise both the risk within these forums and virtual worlds and the opportunity for brands to directly connect with consumers. With this vision and knowledge, Tamara left the BBC and shortly after set up what was then, Emoderation, in 2002. Emoderation ------------- Starting with just herself and one moderator, Tamara’s first clients included such global giants as GE and Disney, and soon we gained a reputation as leading within both the online child safety arena and online brand protection arena. Tamara has since gathered a talented band of fellow pioneers to create a home for the leading experts in social from across the globe. With 20 of us located at HQ in London, we have built a global business, with a massively connected workforce of 300 across several continents, cultures, and nationalities; a place where we use our collective intelligence and our love of social to constantly develop new ways to help our clients flourish. Launch of Polpeo ----------------- Recognising the overwhelming social response that can happen during a crisis and the increasing overlap between social media and PR, Tamara co-founded a crisis simulation platform, Polpeo. This technology simulates a crisis breaking and unfolding on social and digital media, and a live team mimics the public response so that brands can prepare for a crisis in a realistic and secure environment. The Social Element By 2017, we had become the largest independent social media agency with the biggest global reach of anyone in this space, and as a result felt we needed a name that better reflected the breadth of our offering; so we rebranded as The Social Element. Today we partner with the world’s leading agencies and brands across FMCG, Travel, Financial Services, Retail, and Entertainment, at the same time, working hard to keep the culture, love, and family feel of a small business. This is what makes us unique to work with. We’re constantly being told by our clients that we’re flexible, friendly, and always going above and beyond for them. If you fancy working with an agency that can give you a bit of that, we’d love to hear from you.

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  • Social Analysis
  • Social Campaign
  • Social Amplification
  • Crisis Management
  • Social Media
  • Social Media Marketing
  • Social Media Management
  • Social Media Advertising
  • Social Listening
  • Marketing

People I’ve worked with

Companies I’ve worked with

  • London & Partners

    London & Partners

    • Arts and Culture
  • BBZ


    • Arts and Culture
  • T

    The Social Element

    Work history


    Feb 2002
    • London, United Kingdom
    • Full Time
    • The Social Element is an independent social media agency that helps brands have amazing connections directly with their consumers on social media using a human touch combined with social media analytics, emotional resonance tracking, one to one engagement and compelling content. Clients are global brands and include Toyota, Shell, MillerCoors, Diageo, Mondelez, HSBC, Nissan and Sony. The organization's unique global model enables the agency to hire the best talent, and to scale teams and projects rapidly depending on client needs. This is all combined with strong reputation management and crisis support driven by a unique crisis simulation platform and tech company, Polpeo.com which was co-created by The Social Element’s Founder and CEO, Tamara Littleton. Tamara founded her company in 2002 long before social media had emerged as a marketing and customer service platform as she spotted a unique gap in the market for brands to connect with their consumers.