About me
History of working in multiple industries including fashion, travel, jewellery, and events. Roles included social media management, PR and press, events coordination, content creation and digital marketing.
Work history
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Marketing ExecutiveNEMI Teas
London, United KingdomPart Time
NEMI produce organic and fair-trade tea and other similar products.
- Working in Marketing, Sales and PR, contributing to the growth of the company as we aim to reach both wholesale and individual buyers in the UK, US and Europe.
- Writing journal blogs for the website, touching upon topics such as refugees in the UK and health benefits of NEMI tea.
- Trained to be an Amazon specialist for FBA to manage the sales of NEMI products on Amazon as we aim to reach a wider market.
Senior Social Media, Events and Communications ExecutiveLulu Guinness
- London, United KingdomFull Time
Social Media
- Autonomously managed the social strategy across posted social for all channels
- Supervised and streamlined the overall digital marketing production.
- Offered insightful recommendations to the wider team to develop the digital marketing channels.
- Owned the Social Content Plan to plan, produce and publish compelling content across 6 channels.
- Reported on data to identify key learnings to enhance performance daily/weekly/monthly basis.
Brand Partnerships
- Partnered with independent artists, creators, makers and organisations to collaborate.
- Built strong relationships with partners and fully managed collaborations.
- Created a space for on-brand creatives across all channels to shine a light on their work.
- Created a rental collaboration with an external renting company
Copywriting
- Championed a cohesive brand story across all channels. Bringing the brand TOV to the forefront.
- Managed the copy creative process from briefs, brainstorms to copy creation.
- Produced fun, engaging and innovative content aligning with different digital touch points.
Content creation
- Came up with content ideas and direction for the campaign
- Styled, shot/filmed, directed and edited low-fi content
- Co-ordinated campaigns for studio campaign shoot
- Assisted in set design and direction of the shoots
Events
- Came up with engaging, relevant to season and fun ideas for events
- Coordinated all elements including venue, caterers and decoration.
Digital marketing
- Built, linked and converted emails for our UK, US and Japan audiences
Skills
- Event Coordination
- PR Strategy
- Marketing Strategy
- Social Media Marketing
- Press
- Content Creatiion
- Campaign Concept
- Creative Campaigns
- Videography
- PR
Education
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AnthropologyOxford Brookes University
- Oxford, United Kingdom