Work history
Copywriter
Trend EditorWGSN
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WGSN, Los Angeles CA May 2011-April 2013
Head of Juniors/ West Coast USA Trends Editor
• Responsible for setting up and managing the Juniors US directory within WGSN
• Develop forward-looking, inspirational and relevant US facing Juniors and Womenswear content, design files, product updates and collections.
• Identify and design key items together with material and colour suggestions, for the mainstream US market
• Research and develop new strategies and editorial for the Womenswear and Juniors markets.
• Commercial seasonal catwalk analysis and response
• Reportage on relevant trade shows across America
• Involvement with consumer research for the juniors market
• Client liaison and seminar presentations
• Update the WGSN tumblr weekly with US juniors inspiration.
• Act as a US-based expert on Womenswear and Juniors for clients at marketing events
• Management of freelancers trend assistants, print designers and the West Coast internships
WGSN, London, England June 2008-May 2011
Womenswear designer/trend editor
• Develop and produce womenswear capsule collections for global markets
• Develop and produce womenswear catwalk response collections for global markets
• Produce designs from international retail, catwalk, celebrity and vintage research
• Up-to-date knowledge and understanding of the fast fashion retail market on a global basis
• Produce relevant on-trend designs suitable for buyers & designers to interpret for commercial success
• Street shot reportage and analysis
• Colour analysis
• Management of freelancers/interns and travel budget
Skills
- Fashion
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
Fashion Design and Technology
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