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WGSN, Los Angeles CA May 2011-April 2013 Head of Juniors/ West Coast USA Trends Editor • Responsible for setting up and managing the Juniors US directory within WGSN • Develop forward-looking, inspirational and relevant US facing Juniors and Womenswear content, design files, product updates and collections. • Identify and design key items together with material and colour suggestions, for the mainstream US market • Research and develop new strategies and editorial for the Womenswear and Juniors markets. • Commercial seasonal catwalk analysis and response • Reportage on relevant trade shows across America • Involvement with consumer research for the juniors market • Client liaison and seminar presentations • Update the WGSN tumblr weekly with US juniors inspiration. • Act as a US-based expert on Womenswear and Juniors for clients at marketing events • Management of freelancers trend assistants, print designers and the West Coast internships WGSN, London, England June 2008-May 2011 Womenswear designer/trend editor • Develop and produce womenswear capsule collections for global markets • Develop and produce womenswear catwalk response collections for global markets • Produce designs from international retail, catwalk, celebrity and vintage research • Up-to-date knowledge and understanding of the fast fashion retail market on a global basis • Produce relevant on-trend designs suitable for buyers & designers to interpret for commercial success • Street shot reportage and analysis • Colour analysis • Management of freelancers/interns and travel budget