Tamryn Kerr
Available

Tamryn Kerr

Creative LeadLondon, United Kingdom
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Tamryn Kerr
Available

Tamryn Kerr

Creative LeadLondon, United Kingdom
About me
Hi, I’m Tamryn. I’m Creative Lead for YouTube EMEA at Google. With over 15 years in the business, I’ve worked at a number of leading London and New Zealand ad agencies including BBH London, Colenso BBDO Auckland, Joint, Publicis, TBWA\ and most recently VMLY&R London. A truly integrated creative, I’m as comfortable writing a social post as I am a TV script. Over the years I’ve created an animated love story, launched a telco, made graffiti 3D and told stories of mateship to stop young guys driving drunk. I was also part of the lead creative team on British Airways at BBH where I crafted campaigns for everything from glamorous holidays to industrial cargo. Being collaborative comes naturally to me and I love working with everyone from creatives, designers and producers to developers and strategists. I’m passionate about championing women in creative industries and outside of work I’ve volunteered for Creative Equals and She Says. I also enjoy mentoring and working with up and coming talent and have been a D&AD, Cream, One Show, Media Design School, Who's your Mama and For Creative Girls mentor. In my spare time I’m an illustrator and artist.
Projects
  • THINK! Mates for Life
    THINK! Mates for LifeStopping your mate from driving drunk unlocks a lifetime of adventures for you to have together. We celebrated one of these adventures in a way that would cut through to a notoriously hard-to-reach (male 17-25) audience.
  • Reuters - The Source
    Reuters - The SourceWith over 2,500 journalists in 200 countries, Reuters really is the source for breaking news and information. Guided by strict journalistic principles, Reuters journalists report the facts with no bias and no agenda. We worked with 12 journalists from around the world to bring this campaign to life, including Wa Lone, a Pulitzer Prize winning journalist who spent over 500 days in jail in Myanmar for speaking truth to power.
  • Reclaim Her Name
    Reclaim Her NameThroughout history, many female writers have used male pen names in order for their work to be published or taken seriously. In collaboration with the Women’s Prize for Fiction, Baileys put their real names on the front of their work for the first time to honour their achievements and give them the credit they deserve. The collection of books celebrate the Women’s Prize for Fiction’s 25th anniversary of championing female writers everywhere.
  • Don't let life get in the way of your love story
    Don't let life get in the way of your love storyThe story of a couple who are driven apart by the stresses in their lives.
  • Amazon  'Cooking Together'
    Amazon 'Cooking Together'Alexa helps a dad and daughter cook together.
  • Amazon 'Dad's Day One'
    Amazon 'Dad's Day One'A dad on his first day of parental leave gets a few helpful reminders from Alexa.
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Projects credited in
  • Top 10: career advice tips for 2022
    Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
  • British  Airways Ad Campaign
    British Airways Ad CampaignBritish Airways commissioned a set of typographic images through advertising agency BBH. A group of hand picked illustrators were each given a BA destination and asked to capture the essence of the city in an image. Rude were asked to draw Nice and portray a feeling of the French riviera. It was a delight to illustrate and a treat to see it on the underground in large format.
  • Campaign & Creative Equals present the next generation of women redefining creativity 2018
    Campaign & Creative Equals present the next generation of women redefining creativity 2018"Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow. Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse. Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So,
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Work history
    Y
    Y
    Creative LeadYouTube EMEA
    London, United Kingdom
    VMLY&R logo
    VMLY&R logo
    Creative DirectorVMLY&R
     - London, United KingdomFull Time
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Skills
  • Creative
  • Art Direction
  • Illustration
  • Integrated Advertising
  • TV
  • Print
  • OOH
  • Digital
  • Social Advertising
  • Creative Direction
Education
    A
    A
    Diploma in Creative AdvertisingAxis Adschool
     - Auckland, New Zealand
    E
    E
    Bachelor of Fine Arts (BFA)ELAM School of Fine Arts, Auckland University
     - Auckland, New Zealand
Awards
    I
    I
    SilverIPM Awards
    British Airways Bringing Britain Closer
    T
    T
    GoldThe Drum Awards
    British Airways Bringing Britain Closer
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