Tanya Dennis is an events professional with over 10 year’s experience organising and managing various events across the globe and creating campaigns with brands including NARS, HSBC, Etihad, Paco Rabanne and Coca-Cola.
Tanya now heads up the Operations Departments for the UK Black Business Week, UK Black Business Show and Black Tech Achievement Awards. She is responsible for the strategic development and implementation of the events and campaigns related to the shows.
Projects
- UK Black Business Week and Show 2017 - 2022By creating a progressive and positive arena in which black businesses can come together, The aim of The UK Black Business Show is to assist both attendees and exhibitors to make meaningful connections and has created a platform that promotes the development and representation of black talent.
- Nitto Sponsorship of ATP Men's Tennis Final's //2019Nitto are a title sponsor of the ATP World Tour and have a large presence at the event. This year Nitto wanted to continue to drive awareness of the brand, the partnership and its social shares. As a result I designed and delivered 2 experiential activation booths including a giant gumball machine, anamorphic art, oversized tennis assets and both the singles and doubles trophies. In addition, I organised and managed a VIP suite for the duration of the tournament.
- Maxfactor Facefinity Foundation Pop-Up //2019To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, we created an immersive pop-up tunnel designed to bring the products strapline of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections. The first of which featured suede clad walls and a product display wall for bespoke colour matching by our Max Factor MUA's all designed to represent the luxurious touchable product benefits of Facefinity. The second layer was designed to resemb
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Projects credited in
- Employee Benefits Live eventCreative direction of the rebranding for Employee Benefits Live event, following the vibrant and colourful look&feel. Creation of new brand guidelines, concept and designs for the entire integrated marketing campaign. Management and supervision of the whole project, containing colour codes, print ads, DM, pull-up banners, responsive website (UX and UI), email campaign, social media assets and animated banners.
- Coca-Cola SensoriumTto celebrate and help build awareness of the coca-cola original taste, and to make consumers understand and perceive that coca-cola original taste and coca-cola zero sugar deliver the same brand promise, we were tasked with creating an immersive sensory experience, located in shopping centres across the UK. within the stand, visitors were invited to engage their 5 senses through the great taste of coca-cola, whilst shaping their choice towards a zero sugar variant.
- Armani Exchange - Store re-launch ActivationFor the 4 day relaunch of their Westfield White City Store, we created social vending machine pop-up that gifted consumers with mystery Armani exchange prizes. Consumers were invited to use the iconic AX branded photobooth, print their photo and share on social media using the #AXchange triggering the vending machine to release a mystery Armani exchange prize. The aim of the activation was to drive consumers in-store where they were greeted with a free drink (including beer, prosecco and soft
- Max Factor Facefinity Foundation pop-up @ Waterloo Station 2019To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, we created an immersive pop-up tunnel designed to bring the products strap line of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections. The first of which featured suede clad walls and a product display wall for bespoke colour matching by our Max Factor MUA's all designed to represent the luxurious touchable product benefits of Facefinity. The second layer was designed to resem
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Work history
Operations ManagerCentaur Media
London, United KingdomFreelance
- 6 Month Contract.
- Responsible for one tradeshow; Employee Benefits Show Live (5000 sqm and 2500 visitors) and one consumer show; Homebuilding & Renovating Show – Harrogate (6799 sqm and 11000 visitors)
- Supervision of one Event Assistant
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Event DirectorUK Black Business Show
London, United KingdomFull Time
Management and coordination of the UK Black Business Show events, including the Black Tech Achievement Awards, Top 25 Black Entrepreneurs and Birmingham Black Business Show. Current events attract 7,000 attendees and 200 exhibitors.
- Event strategy, planning and design
- Management of exhibitors and fulfilment
- Management of suppliers and venue
- Sponsorship fulfilment
- Line Management of staff and onsite team
- Visitor experience coordination preshow and onsite
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Skills
- Conference
- Corporate
- Exhibition
- Live Event
- Party Planning
- Social Event
- Coordination
- Event Execution
- Event Organisation
- Event Planning
- Social Meda
- Project Budget Management
- Database Administration
- People Managament
- Negotiating
- Experiential
Education
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BA (Hons) English LanguageUniversity of Manchester
- Manchester, United Kingdom
Awards
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2017 WATC Rising Star – Entrepreneur AwardWeAreTheCity
The Rising Star awards were introduced to showcase the UK pipeline of female talent below management and to create female 100 role models across different industries and professions. The awards also included a new category for 2017 which recognises the achievements of organisations who can clearly demonstrate that they are actively supporting their female talent pipeline through their initiatives, training, development programmes, internal employee relations and diversity network groups.
https://risingstars.wearethecity.com/rising-stars-winners-2017/