Tara Jane Seton

Head of Content

London, United Kingdom
Locked Pro Plan feature

About me

Creative and strategic social lead with over 7 years experience managing social and strategy for lifestyle and retail brands - both in-house and agency side. Storytelling and community are what fuel my passion for social media and I'm seeking a new role in London where I can use my digital skills in a creative environment. I've produced video, photography, campaigns and copy on every topic from memory foam mattresses to e-books so I’m flexible, however I specialise in travel, food and wellness.


  • Marketing PR
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • Content and Media Writing
  • Branding Strategy
  • Social Content Strategy
  • Social Strategy

Companies I’ve worked with

  • Eve Sleep

    Eve Sleep

    • Retail
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        Work history


        Head of Social Media

        Eve Sleep

        May 2016 - Sep 2018
        • London, United Kingdom
        • Full Time
        • Defined and implemented eve Sleep’s international content and influencer strategy across all major social channels. Managed 7 UK social media channels. Devised and launched the ‘Love Mornings’ community, including content, events and branded hashtag to widen engagement and develop new long-term relationships in-line with business objectives. Managed community manager and social customer service team. Worked as part of an in-house PR and Marketing team to create and develop on brand, 360 campaigns across content channels to align with wider media plans. Increased eve sleep’s international social media following from 10k to 140k+. Working with internal creatives and external agencies to produce engaging, on brand content for international and national channels. Managed engagement budget of £25k+ Established eve Sleep as a sleep expert with a voice in the wellness space, in line with business objectives.


        Freelance Social Media Consultant


        Dec 2015 - Apr 2016
        • London, United Kingdom
        • Freelance
        • Led the strategy and execution of a new influencer marketing programme for a fast growing online jewellery and accessory company. Developed relationships with bloggers to grow the Fy digital community. Wrote and executed social media strategy to improve engagement and showcase products and designers.


        Social Media & Content Manager


        Jul 2014 - Nov 2015
        • Berlin, Germany
        • Full Time
        • Leading on social media strategy, influencer outreach and community I transformed a new, uncharted e-reading app into a top app in the books category on App Store with a loyal, literature-loving community. Managed an annual budget of £40,000 to manage paid social campaigns to drive app installs. Published over 40 pieces of paid and organic content per week across 6 channels. Set-up and managed an email newsletter and targeted transactional email campaigns (Intercom, Postage) – maintaining open rates of +20%. Launched a digital book club and personalised book recommendation service to drive engagement. Managed external projects with external PR, advertising and video content agencies from brief to execution.


        Social Media Manager


        Jun 2013 - Mar 2014
        • Berlin, Germany
        • Full Time
        • Leading a team of 3 to grow the online presence and awareness of 2 international fashion clients, I managed the social media marketing strategy for products, promotions and events. I liaised closely with internal creative teams, the client, external agencies and online influencers. Project managed a live event for Carrera at fashion trade show, Bread & Butter and creation of evergreen social media content.


        Content Curator


        Jan 2013 - May 2014
        • London, United Kingdom
        • Full Time
        • Created content and campaigns for 10 clients including major label musicians (e.g. Björk); art galleries (e.g. Lazarides); and UK festivals (e.g. Lovebox, Bloc, Bugged Out). Effectively driving awareness, engagement and traffic to social media pages. Working independently I managed client relationships with record labels, artists, tour managers. Managed over 30 social media channels with audiences of 0 to 2million. Published on average 200 pieces of content per week. Presented reports and new ideas to corporate, creative, internal and external stakeholders Growing followers (organic and paid), adopting tone of voice and community management



        Aug 2007 - Jun 2010
        • London, United Kingdom
        • Law