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• Managing the label’s social channels, creating and executing content strategies and monitoring day to day activity across platforms • Creating digital content for RCA and artists’ social channels such as gifs, videos, photos, flipagrams, cinemagrams etc • Designing digital assets such as socials skins and banners (Spotify, Amazon and iTunes) for Britney Spears, Miguel, G-Eazy, Tiggs Da Author, 99 Souls, Sundara Karma etc • Collecting BTS content at Miguel’s Live Lounge session and at the Sony BRITs gig with Bring Me The Horizon, Sundara Karma and Zibra • Designing presentations/pitches for different artists including a winning pitch for NAO • Launched a ‘digital inspiration’ weekly newsletter for the RCA and EPIC teams to stay up to date with current digital campaigns in different industries • Providing administrative support and assisting with day to day duties such as POs, reports etc
• Assisting with the online campaign, including direct contact with artists regarding social media support and other queries • Responsible for overseeing promotions in Europe: Updated the database; ensured all promoters had sufficient promotional material; weekly follow up on the status of promotion • Assisting with setting up online ticketing • Thoroughly researching relevant events, venues and promoters around Europe in order to provide them with marketing material to support the festival • Responsible for answering enquiries about the festival • Managing online competitions and contacting winners • Assisting with organising and setting up the press party at Boxpark in Shoreditch
Procter and Gamble brand “Always” for CEEMEA markets (mainly Russia, Turkey, Pakistan, Saudi Arabia, Egypt, Nigeria and South Africa): • Responsible for formulating integrated strategies based upon consumer insights; presented, sold and executed (including TVCs, key visuals, print ads, and helped with digital concepts) • Implementation of creative strategies described above through leading on productions for TV (shoot to editing), photoshoot and music • Ensuring all creative work was in line with the brand equity • Contribution to award winning “Cloth Conversion” campaign for Africa, Egypt and Pakistan • Creation of a brand song for Africa, along with a successful partnership with tennis icons Serena and Venus Williams to promote it (event featured on CNN)