Tara Samaha

Digital Marketing Assistant

  • LocationLondon, United Kingdom



  • Advertising
  • Art Direction
  • Banner Ad
  • Design
  • Creative
  • Excel
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Social Media
  • Social Media Content Management
  • Content Creation and Graphics

Work history


Digital Marketing Assistant

Sony Music

Apr 2015
  • • Managing the label’s social channels, creating and executing content strategies and monitoring day to day activity across platforms • Creating digital content for RCA and artists’ social channels such as gifs, videos, photos, flipagrams, cinemagrams etc • Designing digital assets such as socials skins and banners (Spotify, Amazon and iTunes) for Britney Spears, Miguel, G-Eazy, Tiggs Da Author, 99 Souls, Sundara Karma etc • Collecting BTS content at Miguel’s Live Lounge session and at the Sony BRITs gig with Bring Me The Horizon, Sundara Karma and Zibra • Designing presentations/pitches for different artists including a winning pitch for NAO • Launched a ‘digital inspiration’ weekly newsletter for the RCA and EPIC teams to stay up to date with current digital campaigns in different industries • Providing administrative support and assisting with day to day duties such as POs, reports etc



Big Life Management

Jul 2014 - Sep 2014


Artist Liaison

Love Supreme Festival

Jun 2014 - Jul 2014


Marketing Assistant

Soundwave Festival Croatia

Mar 2014 - Jun 2014
  • • Assisting with the online campaign, including direct contact with artists regarding social media support and other queries • Responsible for overseeing promotions in Europe: Updated the database; ensured all promoters had sufficient promotional material; weekly follow up on the status of promotion • Assisting with setting up online ticketing • Thoroughly researching relevant events, venues and promoters around Europe in order to provide them with marketing material to support the festival • Responsible for answering enquiries about the festival • Managing online competitions and contacting winners • Assisting with organising and setting up the press party at Boxpark in Shoreditch


Art Director

Leo Burnett

Feb 2011 - Feb 2013
  • Procter and Gamble brand “Always” for CEEMEA markets (mainly Russia, Turkey, Pakistan, Saudi Arabia, Egypt, Nigeria and South Africa): • Responsible for formulating integrated strategies based upon consumer insights; presented, sold and executed (including TVCs, key visuals, print ads, and helped with digital concepts) • Implementation of creative strategies described above through leading on productions for TV (shoot to editing), photoshoot and music • Ensuring all creative work was in line with the brand equity • Contribution to award winning “Cloth Conversion” campaign for Africa, Egypt and Pakistan • Creation of a brand song for Africa, along with a successful partnership with tennis icons Serena and Venus Williams to promote it (event featured on CNN)



Music Business Management

University of Westminster

Aug 2013 - Aug 2014


    Graphic Design

    Chelsea College of Art and Design

    Aug 2006 - Aug 2009