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Inspired Thinking Group (ITG) is a unique company that help consumer-facing businesses to significantly improve the efficiency of their marketing operations and the effectiveness of their customer communications by using the latest digital and data technologies. ITG provide an esteemed service to many clients including: Pets At Home, KFC, Asda, Sainsbury’s, Pizza Hut, Claire’s Accessories, Skoda, VW/Audi, Sally Beauty and many more. As an Account Manager for Sally Beauty my role is varied and print focused, a few aspects of my role are outlined below: • Support the Account Director in actively promoting the full ITG offering to deliver continuous improvement initiatives and develop the account. • Responsibility for all aspects of the management, development and delivery of the customer's POS communications - from customer relationship development and strategic development, through to briefing and execution. • Professional adherence of all processes and best practice to ensure every project is produced impeccably, is right first time, every time and is always on time. • Maintaining excellent working relationships with key stakeholders. • Completion of account specific management information/reporting. • Using MediaCentre to manage print advertisements and update campaigns. • Press passing print advertisements, ensuring they meet the client's standards before they go live. • Responsible for quoting to the client and managing costs ensuring we remain inside our budget/targets. • Managing campaigns including assets such as DM’s (trade flyers, leaflets), external advertisements (window banners, window clings) and in-store advertisements (posters, foamex headers, shelf strips, strut cards etc). • Delegating work to the Account Executive as and when required.
My main role is to support and deliver campaigns for Rolls-Royce. These campaigns can differ from managing online job board postings to helping create advertising banners for media channels. A large part of my role is to rewrite adverts and proofread copies: - Delivering against a wide range of activities defined within Channel Strategies or Media Plans, including ad-hoc requests as required. - Working directly with the Rolls-Royce Sourcing & Attraction manager to understand media flight plans and deliverables, go-live schedules and brand guidelines to ensure exceptional execution of all aspects of the campaign. - Building a clear understanding of client requirements in order to deliver efficiently and support colleagues in managing expectations with client or account teams. - Managing the output of high quality deliverables by liaising across Creative, Media Buying and 3rd part vendors and ensure all parties are operating effectively to deadlines and understand the campaign brief. - Supporting the financial management of campaigns by ensuring quotes, PO's and expenses are managed successfully and raising PO's on the in-house system, Synergist. Using this system, I ensure timesheets; PO's and expenses are aligned to the correct account and phase structures. - Working with the Creative team and Studio to develop all collateral required to support attraction and advertising as directed by the Channel Lead, such as banners, buttons, postings, HTML's etc. - Managing the Shared inbox emails and deliver against requests by managing and prioritising workload effectively with fellow colleagues. - Proofreading of all advertising copy for accuracy, grammar, and spelling. Also rewriting advertising copy when required to ensure the tone of voice was reflecting the Rolls-Royce brand, this enabled me to gain strong copywriting skills for other clients too. - Ensuring advert and copy content is delivered to media channels by advertising deadlines in appropriate format. - Maintaining regular contact with suppliers, register for industry publications and email alerts, use company subscribed databases and any other means to develop industry knowledge. - Undertaking research requests and collaborating with the Media Buying team to purchase products from the research. This involved strenuous persistence and negotiation skills to strike the best deals to purchase job posting credits. Gained a solid understanding of pay-per-click campaigns through these research requests. - Weekly/Monthly reporting to monitor activity of adverts – including pivot tables, large spreadsheets and using an in-house system, Sizmek. - Knowledge of SEO and email marketing – ensuring HTML characters were invisible when posting roles. - Booking meeting rooms, travel and scheduling in calls. - Helping to train sourcers on how to use the Rolls-Royce Job Advert Preparation tool as well as writing the guidebook for this tool on how to create well versed job adverts.
- I was responsible for developing strong client relationships with all levels of management creating high level relationships with recruiting hiring managers / business areas. - I managed the end to end recruitment process from authorisation, sourcing including supplier management, screening, arranging interviews, selection, assessment, offer and on-boarding. - Onboarding EMEA candidates for technical, engineering, IT specialist roles & walking them through the process. - Keeping on top of SLA’s for my own desk as well as others within the team. - Building and developing client relationships is a key part to this role to ensure productive and long-term relationships and exceptional standards of service delivery. - Manage the day to day operational relationship with external suppliers, vendors and consultancies & ensure compliance internally and externally at all stages of the recruitment process. - Admin tasks involve invoicing, updating payments/worker profiles, analysing reports, updating purchase order numbers on our VMS tool (Fieldglass). - I was also responsible for AWR within our team - ensuring pay rates are in compliance with this legislation. This involves chasing the correct people, outlining the consequences of not approving and amending rates to comply with law. - Proofread job descriptions to ensure we have the best suitable candidates submitted. - Organise meetings, book rooms, organising UK & international travel and I am competent at answering the telephone, minute taking & composing emails/reports. - Dealing with complaints, queries on how to use the internal system and chasing approvals take up a large amount of the day. - Train new comers on reports, the basics of the role and how to articulate emails/phone conversations. - I was given a new client to take care of as well as Honeywell. A pharmaceutical company called Celgene. I split my time every week to be on both sites and provide the same service as I did for Honeywell. - I was in charge of a supplier E-Auction for the sites Poole & Portsmouth. This involved organising site visits and going through a bidding process.
I have acquired knowledge and skills surrounding the food & beverage industry such as health and safety standards, cross training in all sectors from cashier, to being a griller. I was promoted to become a trainer and helped new comers learn the ropes of the restaurant and help them pass their health & safety tests. - Greeting customers as a host and seating them. - Taking bookings on telephone and on the door. - Answering the telephone – taking orders and inputting on the internal system. - Serving customers as a cashier. - Training newcomers on the basics of customer service. - Cleaning tasks included mopping, sanitising tables, window cleaning, bathroom cleaning and deep cleaning of the kitchen/grill area. - Grilling the food and learning about the health & safety protocols. - Organising events/team building exercises. - Dealing with customer complaints and ensuring everything is up to standards. - Creating new ways of attracting customers e.g. promotional offers, dressing up, using social media (Linkedin, Twitter, Facebook). - Manage social events throughout the year for the whole Windsor team as the Nando’s Rep.
I promoted the advertising agency D&AD via the New Blood Awards 2013. The promotion involved a motion picture advert including a large group of dancers, a videographer and a set. My brainstorming skills and creative abilities have allowed an advert to be born with a unique and exciting concept. I am able to create small ideas and transform them into a big reality and able to direct and coordinate a creative team and provide constructive criticism when needed. - Sourcing talent to be a part of adverts/promos. - Sourcing locations to film. - Advertising on local websites/word of mouth/leaflets. - Networking in order to gain more contacts through social media outlets (Twitter, Facebook, Linkedin). - Constructing the adverts from scratch – background, music, people, theme. - Writing & logging down ideas – Diary Management. - Negotiating on pay rates. - Worked in a small team as the creative head – being diplomatic and using my initiative was key within this role.
This role involved research based work as I coordinated campaigns/petitions for students. Campaigns involved advertising for awareness about drinking, courses being stopped and venues to check out. I designed posters, orchestrated petitions, acquired connections such as the local radio station and organised the marketing scheme for venues e.g. leafleting & using social media connections. This role allowed me to thrive in my creative skills.