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Tash Rosehill

Art Director

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About me

Award winning Conceptual Art Director. Creative, passionate, conceptual and dynamic art director with strategic background. Driven to create engaging and innovative advertising solutions that are targeted to diverse audiences through engagement in multiple channels­. Confident working solo or as part of a team. Client facing, good presentation skills, and mentor to junior creatives.

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Skills

  • Advertising
  • Events
  • Film
  • Art Direction
  • Drawing
  • Illustrator
  • Photoshop
  • Adverising
  • Film Direction Script

Work history

Currently

Freelance Art Director

Essence

Dec 2017
  • London, United Kingdom
  • Freelance
  • Freelance Art Director on Google and More Th>n

2017

Art Director (Short term contract)

Initials

Sep 2017 - Nov 2017
  • London, United Kingdom
  • Freelance
  • Initials is a creative communications agency with multi-disciplined skills spanning design, promotional, direct, shopper, experiential and digital marketing. Clients include PepsiCo, McLaren and French’s • Lead Art Director on McLaren, developed digital and experiential campaigns for two 2018 car launches • Worked closely with strategists on developing creative and social strategy for clients • Mentored junior creatives • Provided digital and social expertise to agency and clients

2017

Art Director

FCB Inferno

Sep 2016 - Sep 2017
  • London, United Kingdom
  • Full Time
  • FCB Inferno is a London based integrated creative agency on the government roster. Role involves working across Government and FMCG/retail clients on integrated campaigns. Clients include NIVEA, BMW, Havaianas, Valspar, Holland & Barrett, npower, Pearson and Sport England. ¥ Senior lead creative team developing and executing a new retail brand identity for Holland & Barrett (H&B) ¥ Senior Art Director responsible for development of key assets for press, retail, digital and social for H&B ¥ Lead on concepting and executing content films for Havaianas ¥ Proactively bringing in new business ¥ Instrumental in development of digital strategy and creative for Havaianas in 2017 ¥ Oversight of junior creative teams working on Havaianas

2016

Art Director

VCCP Kin

Sep 2014 - Sep 2016
  • Full Time
  • VCCP Kin is a creative ad agency specialising in the creation, production and distribution of content. Role involved working in a creative team across the VCCP group, delivering integrated campaigns and winning high profile pitches. Clients included O2, easyJet, Molson Coors, More Th>n, Macmillan, Muller, Asda, and Nationwide. • Lead creative team on easyJet experiential, below the line and digital campaigns • Involved in VCCP’s “Curious” team, reporting on and exploring new technologies and digital advancements • Part of winning pitch team on TfL • Digital creative lead on pitches for M&S, TfL and Molson Coors • Lead creative team on Coors Light and easyJet’s social channels • Delivered easyJet's highest day of sales ever with over 25% on YOY bookings • Seconded to Abel & Cole to revamp their art direction and look and feel in digital and ATL spaces • Created the first ever experiential haunted house entirely controlled by everyday connected devices for O2 • Achieved 50% share of voice on Twitter for O2 compared to competitors on iPhone launch day • Lead creative on new style and tone of voice for Molson Coors world beers • Oversight of junior placement teams from concept to delivery on numerous easyJet digital campaigns

2014

Sep 2011 - Aug 2014
  • London, United Kingdom
  • Full Time
  • Jam (now Deep Focus – part of the Engine Group) is a creative agency, specialising in digital and social solutions for a large portfolio of clients. Role involved working across a number of high profile brands, creating bespoke digital and social campaigns tailored to each client. FMCG clients included Unilever, Boots No7, Nestle and Next. Technology clients included Samsung, Sky and Microsoft. ¥ Won numerous awards for Nestle “Mini Me” campaign ¥ Creative Lead on campaigns for Next and VO5 including numerous shoots ¥ Instrumental in pitch work for Unilever, Morrisons, Mulberry and Birds Eye ¥ Regularly presented ideas to senior clients ¥ Flexibly worked as a single creative, as well as part of a team ¥ Mentored other junior creatives and interns, overseeing their work on creative briefs ¥ Initially started as a Trainee Planner working on creative strategy for News International

Education

Currently

2:1 BA (Hons) Graphic and Communication Design

University of Leeds

Sep 2006
  • Leeds, United Kingdom