Tasha Romano
Available

Tasha Romano

Brand Strategist & Graphic DesignerFrance
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Pip Jamieson
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Tasha Romano
Available

Tasha Romano

Brand Strategist & Graphic DesignerFrance
About me
I own and run Form & Flow Studio. We are a Strategy First Design Consultancy. As a collection of collaborative experts, we believe in challenging the norm, combining disciplines, driving results, and bringing a human-centered approach to every challenge we’re presented.
Projects
  • Cover Design
    Cover DesignHandmade Project *student brief* Brief: To create a cover for a book that summorizes the theme while focusing on using handmade techniques and processes. Process: The Thirteenth Tale is a gothic story about an established family, but also an ode to reading and literature. The choice to use lightbulbs is to take an everyday object and make use question what seems normal. The fragility of the bulbs helps illustrate how precious and breakable life is.
  • Festival Identity
    Festival IdentityAlfred Hitchock - BFI Festival *student brief* Brief: To develop a unique visual identity for the BFI festival focusing on Alfred Hitchock and his films. Process: Building on the concept of a dopleganger in his films, the goal was to create something that recreated that feeling of normal, to unease. A slight shift that slowly progressed into chaos. Beginning with the brochure that snacks around and is unexpected in how it opens, to all the accompanying visual identity.
  • Editorial Layout
    Editorial LayoutMAYBE: Unconventional Travel Destinations *student brief* Brief: To create a unique and experimental look for Time Out's new mini series for unconventional travel destinations, highlighting Oak Ridge. Process: Exploring the idea of a town fractured from the surrounding area and its multifaceted, yet oddly connected, community. This concept lead the visuals to fractured images, broken through the use of a geometric shape.
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Work history
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    Graphic DesignerXquisit Communications
     - Ottawa, CanadaFreelance
    • Designing printed materials, preparing them for print and liaising with client. • Created logos and rationals for legal institute. • Prepared and designed environmental graphics for a security office. • Worked to tight deadlines and turn around. • Effective part of a team and working independently.
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    Shop ManagerTin Barn Market
     - Almonte, Mississippi Mills, ON, CanadaFull Time
    In charge of all customer experiences, shop displays, daily sales targets, and creating systems and procedures within the shop. This role gave incredible insight into: • Running a small business. • Strategic thinking and planning. • Importance of customer service and psychology. • Power of building a strong following/tribe.
Skills
  • Branding
  • Digital Design
  • Graphic Design
  • Strategy Consulting
  • Brand Strategist
  • Adobe Creative Suite
  • UX Design
  • UX Strategy
  • Print Communications
  • Packaging Design
Education
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    Graphic DesignShillington College
     - London, United Kingdom
    • Fluency in Adobe Creative Suite. • Understanding of design elements and theory. • Thorough typesetting skills and comprehension of hierarchy. • Importance of the story, USP, demographic and ideation in the design process. • Completed 32 briefs covering; - city branding and collateral - campaign and small business identity - UX and UI design - digital design (responsive website, app) - packaging and dielines - folded brochures - handmade projects • strict deadlines and short timelines • liaise with printers and preparing files to print • understanding of paper especially GF Smith paper options