About me

Strategist and Producer specializing in music, sport and fashion.

PostsProjectsExperienceTeam

Projects credited in

• Borough HistoryFor @boroughworkwear I put together three short historical summaries of the London boroughs of Newham, Islington and Camden.
• Worker Interviews: FaikThis is a trio of Instagram posts for @boroughworkwear in which I interviewed three people of different professions, and gained some insight into their working lives.
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  Adidas GlitchCHALLENGE Adidas commissioned POSSIBLE to build a mobile first commerce only app for the launch of their new ‘urban’ football boot. The boot is aimed at street/league players, not football stars - and the experience needed to connect in the chosen channel with a cynical inner-city audience that isn’t swayed by celebrity sponsorship and the traditional marketing mix.
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  adidas - GlitchCo-creation like never before. adidas adopt an open source strategy: grow share of market through share of trend and share of mind. Why? Because they recognise that traditional marketing won’t reach audiences that don’t consume traditional media. adidas Glitch is a new breed of football boot which sits at the heart of the strategy. Developed in collaboration with adidas ‘football creators’, it has interchangeable inner and outer skins that can be switched up to suit your mood. To suit adidas aud
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  Bread&&ButterThis video I made over the three days of Zalando's bread&&butter fashion festival.
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  adidas GlitchForget everything you know about the process of launching a product. Your standard football boot launch has been rolled out a million times. For GLITCH, we broke that pattern. GLITCH is a campaign driven by consumer participation, from the very beginning. In October 2015, we gathered a group of London kids - and adidas consumers - in conceptual workshops. Over the following months we worked closely with the kids and adidas to evolve and refine what would become 'GLITCH'. Our consumers influenced

Work history

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Creative StrategistO.T Strategic
Mar 2020London, United KingdomFreelance
TBWA (Nov 2021 - Jan 2022 New York) Ecco Leather Goods - Social Strategy and Digital Launch w/ Convoy Agency (Jul 2021 - Nov 2021 Paris) Dent International - adidas Stan Smith launch + END clothing (Feb 2021 - Mar 2021 London) The Marketing Store - Man United & Juventus x adidas Campaign (Jan 2021 London) Jam Jam PR - Talent & model casting for adidas SS18 campaign (Jan 2018- Feb 2018 Amsterdam) The Fader Magazine - Sennheiser urban ears campaign (Jun 2015 - Dec 2015 London) adidas - Key concept stores ideation (Jan 2015 - June 2015 Herzogenarauch)
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Senior MarketingStockX
Nov 2018 - Mar 2020London, United KingdomFull Time
Establishing the business in Europe. Sports, Music & Influencer strategies.

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Skills

• Fashion
• Film
• Marketing PR
• Editing
• Production
• Final Cut Pro
• Office
• Powerpoint
• Word
• Photogrpahy
• Collaboration

Education

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Bachelor of Arts, HistoryUniversity of Essex
Sep 2019 - May 2012United Kingdom
Advanced Digital Marketing (Short Course)University of The Arts London (UAL)
Jan 2016 - Dec 2016London, United Kingdom
*Creating clear measurable objectives *Customer profiling *Understanding the UX Design for Websites *Customer experience *Branding *Search Engine Optimisation *How SEO and Social Media work hand in hand *Content marketing *Email marketing *Online PR *Affiliate marketing *PPC (pay-per-click) *Digital advertising and events *The impact of mobile on digital *Strategy and planning Course Outcomes * Defining clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals. * Understanding the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing * Understanding how to reach new audiences or retain current customers Have a fresh perspective on the changing climate of digital communications

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