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My non-professional background is heavily involved in the fields of film, media and creative production this then developed into a professional role assisting on brand-to-brand campaigns on behalf of adidas global in Germany. I had a brief period with albam clothing in London and then was recalled to adidas in Amsterdam, I have built up a strong global network. contrasting from big companies such as Conde Nast to smaller ones such as Protein.
- Copywriting / Content creation. - Managing SEO. - Providing in-depth insight into content – through IBM core metrics, Google analytics and micro strategy.
- Assisting specifically on the Sennheiser account and related projects for the Fader Farm. - Setting up campaign initiatives and executing on ground roll out plan. - Alignment between New York head office, digital, brand and clients.
- Insuring all marketing activations onsite are in accordance with monthly roll out plans. - Providing in-depth insight into commercial campaigns & sell through– through IBM core metrics, Google analytics and micro strategy. - Aligning with brand marketing and digital teams to create an exceptional on site experience. - Ranging & forecasting originals product e-commerce Western Europe.
- Producing cultural trend forecasting presentations. - Producing the weekly newsletter for the global collaboration team. - Working closely and communicating all product and range stories to brand marketing & PR. - Managing all sample trafficking. - Main liaison between Adidas and external collaborators. - Projects worked on Jeremy Scott, Palace, Mary Katrantzou, Spezial & Kanye West. (SS14 – SS16)