My non-professional background is heavily involved in the fields of film, media and creative production this then developed into a professional role assisting on global collaborations for adidas in Germany and then in The Netherlands. I then moved back to London to oversee the marketing strategy for a adidas special project: adidas glitch. I am currently the Global influencer manager for Zalando SE based in Berlin.Locked Pro Plan feature
Departmental alignment of company wide influencer usage. Marketing Strategy for Bread & Butter festival.
Marketing strategy & Influencer strategy for adidas special project: adidas GLITCH 5 Cannes Lion Awards For: PR – Social Community Building/Management Media – Use of Co-creation & User Generated Content Media – Excellence in Media Insights & Strategy Digital Craft – User Experience Design Direct – Durable Consumer Goods
- Copywriting / Content creation. - Managing SEO. - Providing in-depth insight into content – through IBM core metrics, Google analytics and micro strategy.
- Assisting specifically on the Sennheiser account and related projects for the Fader Farm. - Setting up campaign initiatives and executing on ground roll out plan. - Alignment between New York head office, digital, brand and clients.
- Insuring all marketing activations onsite are in accordance with monthly roll out plans. - Providing in-depth insight into commercial campaigns & sell through– through IBM core metrics, Google analytics and micro strategy. - Aligning with brand marketing and digital teams to create an exceptional on site experience. - Ranging & forecasting originals product e-commerce Western Europe.
- Producing cultural trend forecasting presentations. - Producing the weekly newsletter for the global collaboration team. - Working closely and communicating all product and range stories to brand marketing & PR. - Managing all sample trafficking. - Main liaison between Adidas and external collaborators. - Projects worked on Jeremy Scott, Palace, Mary Katrantzou, Spezial & Kanye West. (SS14 – SS16)
*Creating clear measurable objectives *Customer profiling *Understanding the UX Design for Websites *Customer experience *Branding *Search Engine Optimisation *How SEO and Social Media work hand in hand *Content marketing *Email marketing *Online PR *Affiliate marketing *PPC (pay-per-click) *Digital advertising and events *The impact of mobile on digital *Strategy and planning Course Outcomes * Defining clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals. * Understanding the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing * Understanding how to reach new audiences or retain current customers Have a fresh perspective on the changing climate of digital communications