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Specializing in E-Commerce content production, I am highly experienced in creating and executing dynamic and fashionable concepts for E-commerce sales. I am highly involved from the research and development stage to the production execution and on set to the completion of the post production review and asset delivery.Locked Pro Plan feature
In depth market research, editorial and e-commerce concept creation, photography direction, mood board mock-ups, styling and beauty direction • Fashion shoot production consultation on cost effective strategies to increase productivity to for high volume shoots and in- house photography studio creation • On Figure, E-Commerce product and still Life styling • Model casting and rate negotiation, strong trusted relationships with local agencies and talent • High-End product retouching for E-Commerce, Campaign and look book • Outsourced talent management when required • Invoicing and billing of clients and talent
• Partnering with Aldo creative team leads, create seasonal concepts for creative content brief • Research and recruit creative talent to execute artistic vision • Produced all creative photoshoots for multiple functions (E-commerce, print, in store visuals, PR assets) • Create and oversee complete project budgets and timelines from beginning to end • Pre-Production responsibilities include call sheets, shoot schedules, talent briefing, Coordinating Equipment Lists and reservation prop sourcing and building and sample and asset management • On set production coordination, in-studio and on-location • Coordination between Aldo Art Direction and Post Production departments to ensure final image delivery is true to brief • Invoicing clients and managing talent pay-outs • New client development, pricing and production strategies
• On – figure and still life product styling, style outs and styling prep • Brand and industry research for innovative looks • Coordinating shoot schedule with buyers and warehouse • Model Casting • DelegatingtoAssistantsandinternstoensureallitemsareproperlypreppedtolimit garment damage and tagging/ SKU errors • Working with an extremely high paced, high volume shoot environment