Specializing in E-Commerce content production, I am highly experienced in creating and executing dynamic and fashionable concepts for E-commerce sales. I am highly involved from the research and development stage to the production execution and on set to the completion of the post production review and asset delivery.
Work history
Art Director
Montreal, CanadaFreelance
In depth market research, editorial and e-commerce concept creation, photography direction, mood board mock-ups, styling and beauty direction
• Fashion shoot production consultation on cost effective strategies to increase productivity to for high volume shoots and in- house photography studio creation
• On Figure, E-Commerce product and still Life styling
• Model casting and rate negotiation, strong trusted relationships with local agencies and
talent
• High-End product retouching for E-Commerce, Campaign and look book • Outsourced talent management when required
• Invoicing and billing of clients and talent
Creative Producer
- Montreal, CanadaFull Time
• Partnering with Aldo creative team leads, create seasonal concepts for creative content brief
• Research and recruit creative talent to execute artistic vision
• Produced all creative photoshoots for multiple functions (E-commerce, print, in store
visuals, PR assets)
• Create and oversee complete project budgets and timelines from beginning to end
• Pre-Production responsibilities include call sheets, shoot schedules, talent briefing,
Coordinating Equipment Lists and reservation prop sourcing and building and sample and
asset management
• On set production coordination, in-studio and on-location
• Coordination between Aldo Art Direction and Post Production departments to ensure
final image delivery is true to brief
• Invoicing clients and managing talent pay-outs
• New client development, pricing and production strategies
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Skills
- Creative Retouching
- Digital Retouching
- Creative Producing
- Styling
- E-commerce Campaigns
- Art Direciton
- Graphic Deisgn
- Studio Managemenet
- Creative Concepting
- Fashion Direction
Education
Digital Graphic Design
- London, United Kingdom
AP Fashion Marketing
- Montreal, Canada
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