About me
Marketing & Campaign Manager, expert at developing brands and optimising marketing strategies to grow market share, reputation & brand identity for the Fashion, Beauty & Lifestyle sectors.
Work history
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Co-FounderGinga Privé
- London, United KingdomFull Time
As Co-Founder and Director, I was responsible for managing and operating fashion e-commerce business, focusing on driving growth to achieve business sustainability. I was responsible for driving online sales while monitoring digital inventory controls and stock availability and directly accountable for shipping of goods, organizing returns and exchange, acting as main customer liaison. I was required to build an e-commerce function from scratch, establishing daily management, accounting and reporting to ensure business activities remain within target objectives to deliver wider business strategy.
Key achievements include:
◼️ Delivered multiple Google and Instagram paid campaigns to drive brand performance and awareness.
◼️ Implemented / executed Shopify platform, aiding developer with creation with updated profile.
◼️ Developed marketing calendar, promotions, seasonal campaigns and launches to increase sales.
Marketing Campaign ManagerMG EMPOWER
- London, United KingdomFull Time
As Campaign Manager, reporting to Cofounder and Global Head of Influencer Marketing, I was responsible for collaborating with top brands and influencers across fashion, beauty and lifestyle industries. I was accountable for overseeing optimal matchmaking between influencers and international brands.
Key achievements include:
◼ Developed knowledge on network of bloggers, vloggers and social influencers that grew awareness.
◼ Managed campaigns during collaboration period, covering booking and briefing of influencers through to execution and analysis of final results.
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Skills
- Events
- Competitor Analysis
- Brand Marketing
- Market Reseach
- Fashion Marketing
- Market Analyses
- Influencer Marketing
- Production Management
- Marketing Campaigns
- Reporting Analytics