About me
I am a mid-weight graphic designer with 6 years of experience and a
degree in graphic design. My experience has been focused in the retail
environment within the cosmetics, fashion and home entertainment industries.
Most recently, I have freelanced on the Miss Selfridge and Rimmel London
design teams and helped to create the brand CI's of several small businesses. Before freelancing, I was the sole UK designer on three cosmetic
brands: OPI, Miss Sporty and NYC at Coty Inc. My main focus in these roles
was on print and digital advertising as well as in-store point of sale. I have
worked on many brands from budget to luxury and have dealt with several
retailers across the UK and SA. I am fluent in Adobe Illustrator, InDesign and
Photoshop and have basic knowledge of HTML.
Working as a freelancer gives me the opportunity to work on different brands
and keep up with the ever-changing needs of today’s consumer. My varied
experience allows me to easily fit into the style of any brand and communicate their unique message. I work well within a team, enjoy finding creative solutions to briefs and am deadline oriented.
Work history
Graphic Designer
- London, United KingdomFull Time
At Coty, I worked as a print and digital designer on several brands including Rimmel, Miss Sporty, Sally Hansen, NYC, OPI and Bourjois. I worked with retailers such as Boots, Superdrug, Amazon, ASDA, Debenhams, feelunique.com, Morrisons, Sainsbury's and many more. I gained experience in promoting both budget and luxury brands online and in-store.
My responsibilities included the below:
• Design of monthly in-store promotions for Miss Sporty, NYC and OPI
• Follow-through of promotional designs to online and print advertising platforms
• Design of online brandstores for Miss Sporty, OPI and Sally Hansen
• Creation of promotional emailers
• Image manipulation/retouching on product and model shots
• Liaising closely with marketing team to maintain strong and consistent brand visuals and messages
• Assisting marketing and PR teams with their conceptual and design needs on all brands
• Working with the POS team to produce high quality POS within budget
Graphic Designer
- Sandton, South AfricaFull Time
In this role I worked on brands including 20th Century Fox, Universal, National Geographic and HIT. I handled all print and digital design needs, from instore POS to online banners and newsletters.
My responsibilities were:
• Assistance in all through the line advertising
• Product design and marketing
• Assistance in marketing campaigns
• Localisation of international product
• Design of all in-house and in-store campaigns
• Advise Marketing Manager in all campaigns
• Liaison with printer
Skills
- Typography
- Photoshop
- Adobe Illustrator
- Adobe Indesign
- Book Design
- Image Manipulation
- Corporate Identity
- Art Direction
- Product Marketing
- Branding
Education
Bachelor’s Degree Graphic Design
- Johannesburg, South Africa
I obtained my degree in graphic design Cum Laude at the University of Johannesburg. The main focuses of the course were Communication Design, History of Art and Design, and a strong influence of drawing and painting. This is where I found my love for branding and typography and developed a need to keep learning and expanding on my abilities.