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I am a mid-weight graphic designer with 5 years of experience, currently based in London. My experience has been focused in the retail environment within the cosmetics and home entertainment industries. Most recently, I have worked as a freelancer on the the Rimmel London design team, before which I was the sole UK designer on three international cosmetic brands: OPI, Miss Sporty and NYC at Coty UK. My main focus in these roles has been on in-store point of sale as well as digital and print advertising. I am proficient in Adobe Illustrator, InDesign and Photoshop. Working as a freelance designer gives me the opportunity to help grow brands and keep up with the ever-changing needs of the today's consumer. My varied experience allows me to easily fit into the style of any brand and communicate their unique message.
At Coty, I worked as a print and digital designer on several brands including Rimmel, Miss Sporty, Sally Hansen, NYC, OPI and Bourjois. I worked with retailers such as Boots, Superdrug, Amazon, ASDA, Debenhams, feelunique.com, Morrisons, Sainsbury's and many more. I gained experience in promoting both budget and luxury brands online and in-store. My responsibilities included the below: • Design of monthly in-store promotions for Miss Sporty, NYC and OPI • Follow-through of promotional designs to online and print advertising platforms • Design of online brandstores for Miss Sporty, OPI and Sally Hansen • Creation of promotional emailers • Image manipulation/retouching on product and model shots • Liaising closely with marketing team to maintain strong and consistent brand visuals and messages • Assisting marketing and PR teams with their conceptual and design needs on all brands • Working with the POS team to produce high quality POS within budget
In this role I worked on brands including 20th Century Fox, Universal, National Geographic and HIT. I handled all print and digital design needs, from instore POS to online banners and newsletters. My responsibilities were: • Assistance in all through the line advertising • Product design and marketing • Assistance in marketing campaigns • Localisation of international product • Design of all in-house and in-store campaigns • Advise Marketing Manager in all campaigns • Liaison with printer