Frame is a lifestyle curation and e-commerce site that launched in June 2014. The minimalist concept is focused on trendspotting and publishing products for a 25-35 demographic using an external commerce model. Products must have an editorial interest or news hook to qualify for inclusion, making research an integral part of the role. Unique copy is created for products in the eleven categories, which includes culture, fashion (mens and womenswear), technology, home, travel, and food. Staying abreast of entertainment, trends, London events and openings, new product releases, crowd funded successes, technology innovations and day to day news stories is key to my role.