About me

Conceptual and Creative Copywriter Working alongside agencies, directly with clients and start-ups, I aim to create content people engage with whether it's people tagging friends or starting a broader conversation. I have experience in crafting copy, campaign concepts and production.

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• Print on Demand recommendations? I'm looking to print Greeting Cards, but the only one I've come across is Printify/Printful.
• I’m looking for a good shop platform. Currently on Etsy. What are your experiences with Shopify and Squarespace? Other recommendations?

Projects

• 3

  Durex X Stonewall / ALL INSex ed’ has been known to overlook the diverse experiences of sex, using a default setting for education that leaves LGBTQ+ people feeling less informed, with little representation of the full range of authentic experiences of sex. So we worked with Durex and collaborated with the wonderful folks at Stonewall to create a resource for queer people by queer people - looking at understanding, exploration, safety and positivity. See the guide: https://www.durex.co.uk/pages/all-in
• 5

  Durex SocialThere’s a ton of myths and misinformation on social. Our goal to educate, entertain and be part of the conversation Durex believes everyone deserves access to the right information that's not just about STIs and pregnancy. So, we dedicated the Durex feed to talking about relevant topics we found our authentic brand voice. A few of my faves below.
• 1

  ClitoracyThe clitoris has always been a bit of a taboo subject, not many people even know where to find it... Clitoracy is all about the clitoris, from facts and history of it being largely ignored, to how it works, what "normal" looks like, tips on what to do with it and of course myth busting.
• 1

  #PainAwarenessMonthA digital teaser campaign sharing real pain stories with holistic pain management solutions that work for them.
• 5

  Durex Valentine's DayFor Valentine's 2021 we wanted to continue Durex's manifesto of challenging the norm. So, to challenge the pressures of having mind-blowingly good sex on Valentine's Day, we created a campaign to remind people that good sex can be had any day.
• 5

  Talk for HarmonyWorking with Zinc Network, we created a campaign on behalf of UNDP for Afghanistan during the midst of a global pandemic and ongoing security challenges. The message is simple: if you could see yourself on the precipice of violence, you would feel ashamed and would choose a different course of action. Crucially, local GBV support services – confidential and available from within the home – are highlighted for victims or potential victims. To start a conversation, bringing GBV into the light

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Work history

Senior CopywriterRadley Yeldar
May 2023London, United KingdomFull Time
Creative CopywriterOLIVER Agency
Sep 2020 - May 2023London, United KingdomFull Time

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Skills

• Ad Concept
• Copywriting
• Ad Strategy
• 360 Campaigns
• Writing
• Advertising Concepts
• Creative
• Traditional
• Digital
• Art Direction

Education

U
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BA(Hons) Creative AdvertisingUniversity of Lincoln
Sep 2012 - Sep 2015Lincoln, United Kingdom