Tenishia McSweeney

Media Buyer


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About me

My greatest passions are art, travel and books, and through these passions the exploration of people. With literature providing an insight to lives other than our own, travel connecting us to people with different cultural behaviours and experiences, and art highlighting an artist’s reaction to the world they see around them. In my spare time I enjoy reading up on the art world and visiting exhibitions, my favourite artists being Francis Bacon and Henry Moore for their reactionary expressions against the Second World War. I also find writing poetry a truly cathartic experience, however this is a very private hobby of mine. Through needing to communicate with different clients and teams on a daily basis, my experience as a model means that I have a great confidence in communicating with people both socially or commercially, and having retained many contacts from that period, I continue to gain many new opportunities today. At University I undertook an Events/Marketing internship for three months, where I loved being involved with the ideas process and management of Events at a new bar that was being launched in Kensington, an experience very different to working at a school for children with behaviour difficulties afterwards. Currently I work as Media Buyer within the Precision Marketing team at Starcom, a global Media agency part of the Publicis group. This role has given me a great understanding of the commercial aspect to advertising a brand as well as skills is working to KPIs, handling budgets and negotiating with Sale houses on a daily basis.


  • Advertising
  • Events
  • Marketing PR
  • TV
  • Writing
  • Branding
  • Lifestyle
  • Brand Management
  • Creative
  • Events PR
  • Market Research
  • Marketing Strategy
  • Communications
  • Excel
  • Word

Work history


Media Buyer


Mar 2015
  • • At Starcom, In order to track my campaigns I analyse my planned verses delivered TV ratings and video impressions using Excel and Media systems, ensuring that we are working towards our budgets/targets every day. Due to the competitiveness of the media market, this means constantly requesting changes such as adding value to certain weeks, or getting spots in specific programming. Being detail orientated is crucial for this role as mistakes can cost money to the client or to the company. The smallest changes to budgets, or to stations/media platforms can have the biggest impact on campaigns. • At Starcom, we are always in the process of evaluating the previous month, planning the next and buying the current month, subsequently meaning that being able to work out how to prioritise jobs is crucial; otherwise I’d drown in work. Organising my weekly work load and manoeuvring my workload to incorporate new work is a particular strength of mine. • As a Media buyer, I constantly negotiate with sales houses such as Sky, or Channel 4 in order for campaigns to be delivered to the highest possible standard. Maintaining great relationships with each sales house is extremely important, so that that the best possible deals are reached in a competitive market. • At Starcom, I am constantly researching new opportunities for our clients and ways to enhance our media campaigns in innovative ways. • Keeping track of Market trends, I then have to communicate these in written form to update the rest of the team at Starcom.


Teaching Assistant

New Woodlands School

Apr 2013 - Mar 2015
  • Adhoc through Uni (full time on completing course) • As a teaching assistant, I developed my capacity to pick up on signals in order to avoid or diffuse situations that could become volatile. I also learnt to mould my own behaviour to suit the individual children’s special needs, and to always remain patient in spite of their aggressive or disengaged attitude. My ability to adapt to a diverse set of people has proven to be invaluable. I developed a strong belief in the power of literature on the human mind, acknowledging how essential it is for young minds.


Events & Marketing Intern

Ruski’s Caviar and Vodka Tavern

Jun 2014 - Dec 2014
  • • At Ruski’s I provided assistance across the marketing and events team, where duties included; setting up and attending meetings, organising general office matters, and helping to organise and attend events. This role was initially a full time one but became part-time on my return to university, and is indicative of my need to have a fully packed schedule. • Interning at Ruski’s I communicated with potential clients and sponsors, managing to secure beautiful bespoke cakes/cookies for the opening night and VIP birthdays; as well as alcohol sponsors for events. I also accompanied the Events manager to meetings, where I engaged with clients and was part of the ideas processes and was able to be very involved with launch party ideas/special events. • At Ruski’s I was given the task of researching numerous sponsors and clients in order to highlight where new relationships could be made.


Models 1


Jul 2008 - Oct 2012
  • • As a model, time management was necessary in order to make castings and jobs as they would be spread out across London or abroad. The ability to accept last minute changes and adapt to new timetables quickly was also crucial. • Building relationships with industry people was essential in order to secure work. Every hour the location or team could change, which meant that I had to adapt quickly and easily to new situations. This led me to becoming extremely proficient and comfortable in communicating within a business and social setting. Many of which relationships are still going strong and continue to provide me with wonderful opportunities, and a network of interesting Media contacts.



English Literature

University of Sussex

Aug 2011 - Jun 2014
  • • Studying Literature allowed me to explore and strengthen my natural talent of being able to read between the lines, whilst also ensuring that my ability to communicate my findings in spoken or written form became more efficient. • Research was one of the most significant components of my degree. On average, at least 10-15 sources other than the primary text were necessary when writing up an essay or preparing a presentation, all of which needed to be located and deemed relevant in the first place. • I consistently received top marks for presentations during my studies, enjoying the process of simplifying complex subjects and presenting them in a clear and confident manner. During one course, we focused on great orators such as Cicero in order to develop our own persuasive writing and presentation skills. • Throughout my degree my writing was tested on a regular basis through essays, this practice, as well as my in-depth study of literary texts; means that I am extremely comfortable writing both analytically and creatively.


A Levels


Aug 2008 - Jun 2010