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I am a highly organized and detailed oriented professional with experience in PR and events for luxury, beauty and lifestyle brands. As an ambitious and hardworking individual, I strive to deliver excellent experiences in every project by getting involved in every step of the creative process. Passionate about design, I am eager to learn more about this field in which I would like to focus my career once I finish my Master in Graphic Design. Clients/Employers: Christian Dior, Elizabeth Arden, Welleda, Pernod Ricard, Heineken Company, Land Rover, Peugeot, Discovery Max, etc. https://www.behance.net/tsancho
Reporting to the Communication Director my key responsibilities were: · Organization and coordination of PR events and beauty shootings. · Attend print and digital media needs. · Coordinate new products deliveries to press, bloggers, VIPs and makeup artists. · Translate and design layout of digital press releases. · Produce monthly newsletter for print and digital media (content and design) · Produce internal monthly Brand Culture newsletter (contents and design) · Design any kind of digital material (invitations, save-the-dates, reports, etc.) · Daily follow up of print and digital coverage, including social links. · Produce print, digital and competition monthly clipping reports for Paris. · Supervise free items stock and orders.
Reporting to the Marketing Director my key responsibilities were: . Development and implementation of marketing plans. · Analyse and track market trends, brand portfolio and consumer insights. · Lead specific executional projects. · Implementation and monitoring of promotional activations. · Develop sales arguments for new products, designing POS adverts, banners and newsletters. · Market research (data collection of competitors products, prices, brand image, etc.) · Organization and coordination of events.
Reporting to the Account Director my key responsibilities were: · Organization and coordination of events. · Management and supervision of projects. · Daily contact with clients (discuss company details, marketing/communication goals, projects, budget, etc.) · Assist the client with marketing/communication strategies. · Brief people in the agency on client requirements. · Negotiation with clients and suppliers. . Responsible for ensuring respect of quality, deadlines and project budget. CLIENTS: . Heineken Company . Pernod Ricard . Land Rover . Peugeot . Discovery Max . Weleda . CVNE . Zadibe . Imperial Tobacco
. International Management . Management Techniques . Strategic Marketing Planning . Marketing Strategy and Communication . Marketing and New Technologies . New Technologies Information and Communications . Advertising and Promotion . Corporate Social Responsibility . Human Resources Management . Business Ethics . French Culture and Comparative Management
. Advertising . Marketing . Public Relations . Event Management . Brand and Reputation Management . Corporate / Organisational Communications . Internal Communication
. Analyzing the fashion market and its environments . Fashion marketing research . Identifying fashion segments and selecting target markets . The fashion product . Fashion distribution . Pricing garments and fashion services . Integrated fashion communications . Consumer behavior . Fashion marketing planning and determining the strategy . Differentiating, positioning and innovation in fashion markets . The fashion calendar and the role of the buyer . International dimension of fashion marketing . Marketing luxury products and other contemporary issues