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Terpsichori Savvala

Strategist

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Trend Forecaster

Skills

  • Visual Arts
  • Curator
  • Archaeology
  • History
  • Social Media Campaign
  • Research and Critical Thinking
  • Social Media Community Management and Content Curation
  • Media Communication
  • Research and Knowledge Sharing
  • Digital Social Media Strategy
  • History of art
  • French Proficiency
  • Insight Analysis

Work history

Currently

Junior Strategist

POSSIBLE

Jan 2016
  • Full Time
  • • Working closely with clients to define goals and develop digital strategies based on consumer insights, trend analysis, market forces and business objectives. Client portfolio included HSBC, Shell, Microsoft, Nestle, Canon, IHG hotels and others. • Writing inspiring creative briefs that can be translated into great ideas through research into psychology, culture and data • Producing written decks and proposals for client teams • Conducting research including competitive analysis, emerging opportunities and consumer insights • Providing strategic guidance for clients across media channels Key achievements • Developed a naming strategy for all digital products of HSBC globally, which was well received by the client and secured more business for the agency. • I worked with a cross functional team to develop the online Valentine’s Day campaign for Cailler- a new luxury Nestle chocolate and developed the foundational insight for a successful campaign. • Contributed to the strategy that shaped Shell’s ‘Make the future campaign’, one of most successful campaigns of the agency which increased their brand awareness, and recognised them as innovators within their industry • Promoted from an Intern to a permanent Junior Strategist within two months, due to quality and standard of work.

Currently

Marketing & Communications Consultant

Savalas Publishing

Jun 2014
  • Freelance
  • • Assisting the marketing team effort in the implementation of a multi-channel strategy. • Assisting with the production and maintenance of original and existing content for the website, press, social media and the annual book catalogue. • Analysing the competitive environment and national market to inform and develop our marketing strategy. • Increasing brand awareness by planning and publishing social media campaigns. • Researching on new publications and partners. • Liaising with writers, copywriters and internal teams for the development and successful delivery of new publications

2015

Researcher

Canvas8

Mar 2015 - Jun 2015
  • London, United Kingdom
  • Freelance
  • • Ideate, write, and publish long- and short-form signals, reports and case studies for the agency’s database- accessed daily by media and marketing agencies and brands to read the latest on new trends and behaviours • Translate quantitative and qualitative analysis into insight to help drive product development, overall strategy and campaign performance across the agency’s clients • Track customer behaviour across geographical regions and market groups, highlighting any changes and trends • Work on ad-hoc projects, supporting the project manager when and where needed • Conducting qualitative research and interviews with individuals and focus groups to gather original data and insights on specific behaviours.

2013

Curatorial Assistant

Palais de Tokyo

Feb 2015 - Apr 2013
  • Internship
  • I assisted in the "Cold Sun, Hell As Pavilion" exhibition that took place in Palais de Tokyo. An exhibition that brought together art from the Byzantine times with contemporary art. • Coordinated logistics for the event and communicated with more than fifty artists. • Assisted and participated in Art Performances.

2012

Curatorial Assistant

Museum of the City of Athens

Dec 2011 - Jun 2012
  • Internship
  • • Provided help as an archivist for the cataloguing and management of both the Collection’s historic archival collections and modern records. • Developed a wide-ranging knowledge of the museum exhibitions and collections. • Represented the collection to visiting professionals, scholars and students. • Identified vital records and established procedures to protect and manage them.

2012

Radio Producer

Kokino Radio

Jan 2010 - Jan 2012
  • Freelance
  • I held my own weekly radio show, focused on experimental and jazz music.

Education

2014

Media and Communications

Goldsmiths, University of London

Sep 2013 - Oct 2014
  • Media and Communications

2013

French Civilisation Courses

Cours de Civilisation Francaise, Sorbonne

Sep 2012 - Jun 2013
  • French literature

2012

History and Archaeology

National Kapodistrian University of Athens

Sep 2007 - Sep 2012
  • Modern European History