Work history
Junior StrategistPOSSIBLE
Full Time
• Working closely with clients to define goals and develop digital strategies based on consumer insights, trend analysis, market forces and business objectives. Client portfolio included HSBC, Shell, Microsoft, Nestle, Canon, IHG hotels and others.
• Writing inspiring creative briefs that can be translated into great ideas through research into psychology, culture and data
• Producing written decks and proposals for client teams
• Conducting research including competitive analysis, emerging opportunities and consumer insights
• Providing strategic guidance for clients across media channels
Key achievements
• Developed a naming strategy for all digital products of HSBC globally, which was well received by the client and secured more business for the agency.
• I worked with a cross functional team to develop the online Valentine’s Day campaign for Cailler- a new luxury Nestle chocolate and developed the foundational insight for a successful campaign.
• Contributed to the strategy that shaped Shell’s ‘Make the future campaign’, one of most successful campaigns of the agency which increased their brand awareness, and recognised them as innovators within their industry
• Promoted from an Intern to a permanent Junior Strategist within two months, due to quality and standard of work.
Marketing & Communications Consultant
Freelance
• Assisting the marketing team effort in the implementation of a multi-channel strategy.
• Assisting with the production and maintenance of original and existing content for the
website, press, social media and the annual book catalogue.
• Analysing the competitive environment and national market to inform and develop our
marketing strategy.
• Increasing brand awareness by planning and publishing social media campaigns.
• Researching on new publications and partners.
• Liaising with writers, copywriters and internal teams for the development and successful
delivery of new publications
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Skills
- Visual Arts
- Curator
- Archaeology
- History
- Social Media Campaign
- Research and Critical Thinking
- Social Media Community Management and Content Curation
- Media Communication
- Research and Knowledge Sharing
- Digital Social Media Strategy
- History of art
- French Proficiency
- Insight Analysis
Education
Media and Communications
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Media and Communications
French Civilisation Courses
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French literature
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