• Working closely with clients to define goals and develop digital strategies based on consumer insights, trend analysis, market forces and business objectives. Client portfolio included HSBC, Shell, Microsoft, Nestle, Canon, IHG hotels and others. • Writing inspiring creative briefs that can be translated into great ideas through research into psychology, culture and data • Producing written decks and proposals for client teams • Conducting research including competitive analysis, emerging opportunities and consumer insights • Providing strategic guidance for clients across media channels Key achievements • Developed a naming strategy for all digital products of HSBC globally, which was well received by the client and secured more business for the agency. • I worked with a cross functional team to develop the online Valentine’s Day campaign for Cailler- a new luxury Nestle chocolate and developed the foundational insight for a successful campaign. • Contributed to the strategy that shaped Shell’s ‘Make the future campaign’, one of most successful campaigns of the agency which increased their brand awareness, and recognised them as innovators within their industry • Promoted from an Intern to a permanent Junior Strategist within two months, due to quality and standard of work.
• Assisting the marketing team effort in the implementation of a multi-channel strategy. • Assisting with the production and maintenance of original and existing content for the website, press, social media and the annual book catalogue. • Analysing the competitive environment and national market to inform and develop our marketing strategy. • Increasing brand awareness by planning and publishing social media campaigns. • Researching on new publications and partners. • Liaising with writers, copywriters and internal teams for the development and successful delivery of new publications
• Ideate, write, and publish long- and short-form signals, reports and case studies for the agency’s database- accessed daily by media and marketing agencies and brands to read the latest on new trends and behaviours • Translate quantitative and qualitative analysis into insight to help drive product development, overall strategy and campaign performance across the agency’s clients • Track customer behaviour across geographical regions and market groups, highlighting any changes and trends • Work on ad-hoc projects, supporting the project manager when and where needed • Conducting qualitative research and interviews with individuals and focus groups to gather original data and insights on specific behaviours.
I assisted in the "Cold Sun, Hell As Pavilion" exhibition that took place in Palais de Tokyo. An exhibition that brought together art from the Byzantine times with contemporary art. • Coordinated logistics for the event and communicated with more than fifty artists. • Assisted and participated in Art Performances.
• Provided help as an archivist for the cataloguing and management of both the Collection’s historic archival collections and modern records. • Developed a wide-ranging knowledge of the museum exhibitions and collections. • Represented the collection to visiting professionals, scholars and students. • Identified vital records and established procedures to protect and manage them.
I held my own weekly radio show, focused on experimental and jazz music.
Media and Communications
Modern European History