I believe that the process of brand communication is an art; that this is a holistic process in which every step demands 100% commitment. As a creative director, it’s my job to get to know each client inside out, to understand them emotionally, creatively and commercially. It’s a job I am passionate about. With intimate knowledge of all media, from print through to digital, I have long experience to heading up client and agency teams, motivating people at every level and making sure of excellence at every stage. From creating concepts to executing the final, finely-tuned piece; from commissioning and directing photographers, producers, illustrators, designers, typographers and retouchers to ensuring the best possible quality across repro and digital workflow, my hand is on it.