Conducting research into current/future trends and consequently planning strategic brand development.
Working as part of a team to ensure the rebrand of Buttermilk was a success. Communicating with the design and PR agencies to create promotion material. Using Adobe CC for in house design work. Sourcing retail items and liasing with suppliers to discuss price, quality, quantity etc. Creating content for website, broshures, adverts and events.
Delivering presentations to large groups at schools/colleges. Promoting Lattitude to individuals and small groups at careers fairs. Reviewing and reporting the success of each event.
Planning the digital and social media activity for Vodafone, Activia, Shakira and Nintendo. Managing a budget. Segmentation of audiences and targeting through thoughtful placement, timing and content of adverts. Accountable for social media sites. SEO using social.com. Managing relations with the design agency and then client. Negotiate with media buyers.
Assessment of current marketing strategies used within the chocolate category by Nestle and its competitors. Delivering a workshop to brand managers presenting advise for improvement, facilitating group discussion and planning changes for brand development. Understanding the relationship between the client and media, creative and data agencies.
Organised by Target Jobs http://undergraduateoftheyear.com/winners/2013