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¥ Liaison for all press enquiries and interviews ¥ Host press meetings and secure tailored media placements as a result of outreach ¥ Devise structured and comprehensive press plans and seasonal strategies ¥ Write and edit press materials including press releases, quotes and interviews ¥ Organisation and management of company press days and events in accordance with budget and brand image - ensure sponsorship, attendance and follow-ups ¥ Project manager of new website re-design - ensure all imagery and copy met to standards and supported marketing strategy ¥ Art direction and photography for editorial look-books (AW16, SS17 & AW17) featured in publications ¥ Plan, develop and implement field marketing activities - creator of #HumansofRIXO series
¥ Photographed, edited and uploaded +150 high quality photos per day; adhered to strict time and aesthetic ¥ deadlines and helped to improve and modernise online image of the camp ¥ Collected and created content for a 52 week social media package
5 month graduate internship for UK’s leading online interior design store, executing marketing and press plans that achieved business objectives and goals. ¥ Created timely and engaging content optimised for platform use and intended audience ¥ Copywriting - specifically Ad Copy for PPC Marketing ¥ Identify and contacted educational publishers and influencers for outreach of SEO projects specifically ‘Student Travel Scholarship’ ¥ Help establish and maintain relationship with key press contacts and secure regular press coverage in national, industry leading publications