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I am passionate about producing beautifully crafted design and engaging work. I have been involved in award winning agencies in London with incredibly talented people, delivering very successful campaigns. During my 7 years as an integrated producer I have managed above and below the line campaigns from concept to delivery for travel, automotive, financial services, retail and non-profit clients delivering 360 content across multi-channels: OOH, press, display ads, email, social.
To manage the digital and print based projects at Weapon7, and to work with the project teams and external suppliers to make sure that Weapon7's creative output is on time and on budget and a high quality of all Weapon7 work is adhered to.
Managing the launch of Virgin Atlantic's ATL global brand campaign 'Flying in the face of the ordinary' (D&AD award). Responsible for monitoring the 500K production budget, managing the delivery of global master artwork and the 3 week shoot to create TTL content. Producing 'The Grow Method' Facebook app: a social media campaign empowering people to make food fairer by changing cooking behaviours.
Art buyer for 'More Than Freeman' press campaign managing the budget and PPM meetings for the stills shoot on location in South Africa with Josh Robert Thompson to create social, digital and print content. Liaising closely with the TV Producer to ensure content was consistent across different channels. Managing the creative and production process for Very Online retail fulfilling Digtial and Print ad schedules.
Assisting the PD to write SOW documents using agile methodologies and estimates for the design and build of the Honda Microsite for the CR-V car launch. Art buyer and producer for the Virgin Trains' Beat the System Outdoor campaign. Creating content for the re-launch of the Yakult social sites and brand website. Producing social content for a facebook campaign to encourage followers to visit bars and win prizes. Assisting the CSD to overhaul the PM process, mentored junior team members and resourced the agency.
A Bachelor of Science in Sociology taught me the importance of attention to detail, how to analyse data effectively and debate constructively.
D&AD for Virgin Atlantic