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Digital strategist, stakeholder manager ensuring that business objectives as well as customer objectives are met by TfL's digital products and services, product owner on key projects (e.g. Personalisation of the TfL website), digital lead on TfL marketing campaigns (Road Modernisation Plan, Emirates Air Line, DLR, Check before you travel, Trams, London Overground, Tour de France, Ride London, Rugby World Cup)
Delivering key Tfl digital projects on time and on budget (launch of Emirates Air Line cable car, Cycle Challenge microsite, development of new TfL traffic updates map and data feed, Barclays Cycle Hire leisure routes interactive maps) Digital lead on integrated marketing team for key TfL campaigns (Cycle safety, Barclays Cycle Hire eastern expansion, London Overground completes its circle)