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A Londoner with a BBA in Strategic Design & Management from Parsons School of Design (NY). I am creative, engaging with people through design, as well as a strategic thinker. Combining skills in design strategy and communication to be the most compassionate and thoughtful in my vision. I have a diverse background of work experience in: fashion & lifestyle publications, the luxury industry, fashion styling, design, events management and creative advertising, marketing and strategy. With a naturally vivid imagination and creative flair, I hope to pursue new opportunities in experience design, creative direction, advertising and marketing.Locked Pro Plan feature
Roles: Experience design, Content curation and creation, Social content, copywriting brand materials (brand book, guidelines, language guide, website, etc), film treatment strategy, cultural programming and strategy, Clients: Balmain, the Met Gala afterparty (The Butter Group/ Rihanna), Dolce & Gabbana, Full Moon festival, Bari Studio, Pure Barre, The Shed, Verte, Roc Nation.
I provide creative direction, styling, makeup and production services for graduate students editorial shoots and lookbooks.
Freelance strategist working on projects for The Financial Times & Rémy Martin.
Working directly below creative director and cofounder Piera Gelardi, I bounced between brand partnerships and creative strategy. Copywriting their corporate site, brand book, visual/language guides and event manifesto I also worked on a creative strategy for their mega-installation 29Rooms, concocting upcoming themes and partnerships, and writing a manifesto for the event itself.
Pitching new stories, writing copy, building stories using custom CMS, running the editorial website, including social media platforms Tumblr & Pinterest.
Website coordination, editorial, editing, brand partnerships, managing online content and event organization - art talks, supper clubs, etc.
Benchmarking and strategy for an upcoming cosmetics line, concept strategy for installation and event.
Design and strategy for print/radio/ TV advertising
Support for model casting and fittings. Prep and styling of collection (Diesel Black Gold). Documenting looks, organising run of show, pre-show model prep, backstage help during show.
Brochure development, securing advertisers, procuring luxury prizes for both a silent and live auction. Public relations and marketing, party and raffle ticket sales, sourcing and scheduling volunteers. Organising a David Bailey fundraiser for Canon Inc at the Bulgari Hotel, London. Front of house organisation of the events team.
Design team for S/S11 RTW Topshop Boutique LFW Collection and Topshop summer collection (playsuits, shorts & trousers)
BBA Strategic Design & Management 3.81 GPA , Graduated with Academic Honors 2017 Dean's List 2013-2017 Dean's Scholarship 2013-2017
A-Level's/Cambridge pre-u's: A* - Art A - Spanish A - Classical Civilisation B - Critical Thinking