Theodore Berkeley

Theodore Berkeley

Creative Assistant / Account ExecutiveLondon, United Kingdom
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Theodore Berkeley

Theodore Berkeley

Creative Assistant / Account ExecutiveLondon, United Kingdom
About me
I am a creative individual who is passionate about film, music, fashion and art. My interest in fashion stems from skateboarding & streetwear, which along with youth culture has become a source of inspiration and re-appropriation for many contemporary designers. I keep up-to-date, attending Fashion Week, trade shows and press days as often as possible. My other interests include cycling, travelling, current affairs and photography. I am culturally aware and knowledgeable of the creative sectors and current trends, particularly fashion, film photography and music and I am experienced in developing client relationships, research, data analysis, buying, sourcing and creative direction. I am seeking opportunities within the creative industries to further career development in a creative environment.
Projects
  • Canto Paradiso
    Canto ParadisoPhoto Series which explores the reinterpretation of atmosphere in religious buildings.
Work history
    Senior Buyers Assistant
     - 
    My responsibilities at Jabong.com included: Supported the buyer sourcing and developing all woven categories across SS15 & AW15 with substantial creative input across all categories. Delegated sole buying responsibility for an area of SS16 development, which meant liaising with suppliers to brief design specs ensuring margins and ex-factory dates were on budget and to plan. Demonstrated and utilised my understanding of our customer profile and brand strategy. Ensured our brand was trend led and competitively priced with a strong brand image to compete with the 1500+ brands on the site. In conjunction with the designer, developed my eye for key trends and through seasonal mood boards. Conducted research and trend analysis online, in-store and through street style to ensure parity with brand adjacencies. Managed weekly trade reports; noting bestsellers & lowlight products with what action to take on both. Organised and styled looks for both season photo shoots of which SS15 appeared in GQ: India. Responsible for growing the social media strand through Instagram (@incultlondon). Communicated with head office, factories and suppliers in India to ensure deadlines were met. Checked GRN & Purchase Order reports to ensure lines are delivered on time and worked with the studio team to approve pre-styling sheets for product shots once goods were received.
    Buyer’s Admin Assistant
     - 
    My responsibilities at Surfdome.com included: Assisting the Own Brand buyers with general tasks and duties across both apparel and accessories. Managing the critical path ensuring suppliers maintained dates for lab dip / initial / proto and top sample submissions. Working with suppliers to agree Minimum Order Quantities, cost prices and purchase orders. Building relationships with a number of global suppliers, coordinated and attending meetings from initial development to final delivery. Responsible for the development process for all products; working with the buyer on design while ensuring that decisions made fit the season trend as well as the general customer profile. Coordinating sample sign offs and product deliveries. Supervising the studio on creative direction for product shoots. Liaising with the marketing team to ensure any content, online or print, was on brand. Reviewing products from brand adjacencies to ensure our seasons are viable for the customer base. Running weekly reports on Own Brand highlights and lowlights, high returned products and mark down response.
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Skills
  • Fashion
  • Events
  • Apparel
  • Accessories
  • Buying
  • Client Services
  • Problem Solving
  • Product Development
  • Social Media Marketing
  • Excel
  • Office
  • Strategy
  • Problem Solving Abilities
  • Trend Forecasting and Research
  • Creative Critical Thinking
Education
    Film Studies Photography
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