A creative, data-driven digital strategist with cross-channel experience in B2B and B2C environments. Strong analytical and research skills with experience in turning insights into creative strategies and impactful business decisions. Commercial research experience with top brands such as Pepsi, Converse and SC Johnson. Co-Founder and Creative Lead of Antiglam Conspiracy, a project aiming to provide differentiated musical endeavours through events focused on electronic music and art. I also blog, occasionally. Specialties: Marketing Strategy, Social Media, Research Design, Integrated Marketing Campaigns, Business Transformation and Innovation.
AntiGlam Conspiracy is a project aiming to provide differentiated musical endeavors through events focused on electronic music and art. • Concept creation and development for all the events. • Creative team management and recruitment (Graphic designers, video artists, photographers). • Handling the overall online presence (Social media management, Copywriting, Content development). • Responsible for the digital strategy and positioning, including budget control. • On-site production management.
In this role, I was responsible for all of Interoute’s social media channels. • Social Strategy (Strategic planning and implementation, Advising on content development and optimisation, Briefing partner agencies on creative assets and content development) • Social Media Management & Analytics (Day-to-Day management, Monitoring and Reporting, Copywriting, Content Curation and Optimisation, Budgeting, Art Buying for blogs, social media and website) • Paid Social Media Campaigns and Remarketing • Research (Trend monitoring, Competition monitoring, New tools/technologies research and testing) • Community Management and Social Advocacy Program Lead • Acting digital marketing analyst and technologist Key Achievements: Community YOY Growth: Facebook +1,700%, Twitter +180%, LinkedIn +83%, YouTube: +75% | Website Traffic: +1,929% | Lead Generation: +400% Tools: Sysomos, Google Analytics and Tag Manager, SproutSocial, Hootsuite, SocialBakers Analytics, Bambu by SproutSocial, AdRoll, Social Bro, Tweetdeck, Twitter Cards, Twitter Analytics & Ads Manager, Facebook Insights & Adverts Manager, Facebook Power Editor.
Insight, Innovation and Brand strategy for Nike, Pepsi, Converse, SC Johnson and DS Smith.
Digital Marketing course and qualification for tomorrow’s connected leaders. Developed by Google, crowdsourced by leading employers and delivered collaboratively online. On Google's fully funded scholarship for exceptional graduates.
- Project Management - Digital Research Methods - Entrepreneurial Modelling - Leadership and Talent Management - Organisational Behaviour and Health - Innovation Case Studies Research project: "Factors influencing the transition from an underground to a mainstream culture on electronic dance music (EDM)"
Google's fully funded scholarship for the Squared Digital Marketing Course.