Theodore leads the social media function at the Bank of England, the central bank of the United Kingdom. He is also the Creative Lead of Antiglam Conspiracy, a project aiming to provide differentiated musical endeavors through events focused on electronic music and art. Some of his previous adventures involve managing social media for Europe’s largest cloud services platform, working in innovation projects for the likes of Pepsi, Nike and Converse, mentoring for a startup accelerator and a year in military special forces. Theodore holds an MSc in Management of Innovation from Goldsmiths, University of London. Talk to him about design thinking, weird marketing strategies and colourful socks.
AntiGlam Conspiracy is a project aiming to provide differentiated musical endeavors through events focused on electronic music and art. • Concept creation and development for all the events. • Creative team management and recruitment (Graphic designers, video artists, photographers). • Handling the overall online presence (Social media management, Copywriting, Content development). • Responsible for the digital strategy and positioning, including budget control. • On-site production management.
In this role, I was responsible for all of Interoute’s social media channels. • Social Strategy (Strategic planning and implementation, Advising on content development and optimisation, Briefing partner agencies on creative assets and content development) • Social Media Management & Analytics (Day-to-Day management, Monitoring and Reporting, Copywriting, Content Curation and Optimisation, Budgeting, Art Buying for blogs, social media and website) • Paid Social Media Campaigns and Remarketing • Research (Trend monitoring, Competition monitoring, New tools/technologies research and testing) • Community Management and Social Advocacy Program Lead • Acting digital marketing analyst and technologist Key Achievements: Community YOY Growth: Facebook +1,700%, Twitter +180%, LinkedIn +83%, YouTube: +75% | Website Traffic: +1,929% | Lead Generation: +400% Tools: Sysomos, Google Analytics and Tag Manager, SproutSocial, Hootsuite, SocialBakers Analytics, Bambu by SproutSocial, AdRoll, Social Bro, Tweetdeck, Twitter Cards, Twitter Analytics & Ads Manager, Facebook Insights & Adverts Manager, Facebook Power Editor.
Insight, Innovation and Brand strategy for Nike, Pepsi, Converse, SC Johnson and DS Smith.
Digital Marketing course and qualification for tomorrow’s connected leaders. Developed by Google, crowdsourced by leading employers and delivered collaboratively online. On Google's fully funded scholarship for exceptional graduates.
- Project Management - Digital Research Methods - Entrepreneurial Modelling - Leadership and Talent Management - Organisational Behaviour and Health - Innovation Case Studies Research project: "Factors influencing the transition from an underground to a mainstream culture on electronic dance music (EDM)"
Google's fully funded scholarship for the Squared Digital Marketing Course.