Theodore Mentzelopoulos

Digital Strategist | Social Media Manager at Bank of England

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Social Media Manager - Digital Strategist

About me

A creative, data-driven digital marketer with cross-channel experience in B2B and B2C environments. Strong analytical and research skills with experience in turning insights into creative strategies and impactful business decisions. Commercial research experience with top brands such as Pepsi, Converse and SC Johnson. Co-Founder and Creative Lead of Antiglam Conspiracy, a project aiming to provide differentiated musical endeavours through events focused on electronic music and art. I also blog, occasionally. Specialties: Marketing Strategy, Social Media, Research Design, Integrated Marketing Campaigns, Business Transformation and Innovation.

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Market Research
  • Marketing Strategy
  • Social Media Marketing

Work history

Currently

Social Media Manager

Bank of England

Jul 2016
  • Full Time

Currently

Co-founder & Creative Lead

Antiglam Conspiracy

Oct 2011
  • Freelance
  • AntiGlam Conspiracy is a project aiming to provide differentiated musical endeavors through events focused on electronic music and art. • Concept creation and development for all the events. • Creative team management and recruitment (Graphic designers, video artists, photographers). • Handling the overall online presence (Social media management, Copywriting, Content development). • Responsible for the digital strategy and positioning, including budget control. • On-site production management.

2016

Social Media Specialist

Interoute

Jul 2014 - Jun 2016
  • Full Time
  • In this role, I was responsible for all of Interoute’s social media channels. • Social Strategy (Strategic planning and implementation, Advising on content development and optimisation, Briefing partner agencies on creative assets and content development) • Social Media Management & Analytics (Day-to-Day management, Monitoring and Reporting, Copywriting, Content Curation and Optimisation, Budgeting, Art Buying for blogs, social media and website) • Paid Social Media Campaigns and Remarketing • Research (Trend monitoring, Competition monitoring, New tools/technologies research and testing) • Community Management and Social Advocacy Program Lead • Acting digital marketing analyst and technologist Key Achievements: Community YOY Growth: Facebook +1,700%, Twitter +180%, LinkedIn +83%, YouTube: +75% | Website Traffic: +1,929% | Lead Generation: +400% Tools: Sysomos, Google Analytics and Tag Manager, SproutSocial, Hootsuite, SocialBakers Analytics, Bambu by SproutSocial, AdRoll, Social Bro, Tweetdeck, Twitter Cards, Twitter Analytics & Ads Manager, Facebook Insights & Adverts Manager, Facebook Power Editor.

2014

Marketing Placement

Sense Worldwide

Jan 2014 - Apr 2014
  • Full Time
  • Insight, Innovation and Brand strategy for Nike, Pepsi, Converse, SC Johnson and DS Smith.

2012

Conscription

Hellenic Marine Forces Greek Army Special Forces

Dec 2011 - Aug 2012
  • Full Time

2011

Junior Project Manager & Print Production Specialist

Print Campus Group

Jan 2007 - Nov 2011
  • Full Time

Education

2014

Certificate in Digital Marketing

Google Squared

Apr 2014 - Dec 2014
  • Digital Marketing course and qualification for tomorrow’s connected leaders. Developed by Google, crowdsourced by leading employers and delivered collaboratively online. On Google's fully funded scholarship for exceptional graduates.

2013

Management of Innovation

Goldsmiths, University of London

Sep 2012 - Nov 2013
  • - Project Management - Digital Research Methods - Entrepreneurial Modelling - Leadership and Talent Management - Organisational Behaviour and Health - Innovation Case Studies Research project: "Factors influencing the transition from an underground to a mainstream culture on electronic dance music (EDM)"

2011

BSc in Business Administration

Technological Educational Institute of Patras

Sep 2006 - Jul 2011

Awards

2014

Scholarship for exceptional graduates

Google

  • Google's fully funded scholarship for the Squared Digital Marketing Course.