Theodore Mentzelopoulos

Digital Strategist | Social Media Manager at the Bank of England

FollowUnfollow
  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Social Media Manager - Digital Strategist

About me

Creative digital marketing strategist with experience in leading integrated campaigns and bringing together multidisciplinary teams. I’ve got strong editorial judgement combined with advanced technical knowledge of digital analytics, and hands-on experience with paid social and social listening. This is topped by a deep understanding of the creative process and the ability to manage multiple stakeholders across all seniority levels. I'm a confident presenter and have spoken at events such as Social Media Week London, Thomson Reuters Social Media Day and the Digital Leadership Forum. In my current role, I lead the social media function at the Bank of England, the central bank of the United Kingdom. Some of my other adventures include managing social media for Europe’s largest cloud services platform, working in innovation projects for the likes of Pepsi, Nike and Converse, mentoring for a startup accelerator and a year in military special forces. In my spare time, I'm the co-founder and Creative Lead of Antiglam Conspiracy, a project aiming to provide differentiated musical endeavours through events focused on electronic music and art. Please don't try to sell me stuff and PLEASE don't call me a guru, Jedi, ninja or Theo. But please do get in touch about anything else.

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Market Research
  • Marketing Strategy
  • Social Media Marketing

Companies I’ve worked with

View all
  • Sense Worldwide

    Sense Worldwide

    FollowUnfollow
    • Marketing & PR
  • P

    Print Campus Group

    FollowUnfollow
    • H

      Hellenic Army / Special Forces

      FollowUnfollow
      • I

        Interoute

        FollowUnfollow

        Work history

        Currently

        Social Media Manager

        Bank of England

        Jul 2016
        • London, United Kingdom
        • Full Time
        • In this role, I lead the social media function at the Bank of England, the central bank of the United Kingdom. In short, my job is to oversee all social media activities of the Bank with the aim to increase public engagement and understanding of its activities.

        Currently

        Co-founder & Creative Lead

        Antiglam Conspiracy

        Oct 2011
        • London, United Kingdom
        • Freelance
        • AntiGlam Conspiracy is a project aiming to provide differentiated musical endeavors through events focused on electronic music and art. • Concept creation and development for all the events. • Creative team management and recruitment (Graphic designers, video artists, photographers). • Handling the overall online presence (Social media management, Copywriting, Content development). • Responsible for the digital strategy and positioning, including budget control. • On-site production management.

        2016

        Social Media Specialist

        Interoute

        Jul 2014 - Jun 2016
        • London, United Kingdom
        • Full Time
        • In this role, I was responsible for all of Interoute’s social media channels. • Social Strategy (Strategic planning and implementation, Advising on content development and optimisation, Briefing partner agencies on creative assets and content development) • Social Media Management & Analytics (Day-to-Day management, Monitoring and Reporting, Copywriting, Content Curation and Optimisation, Budgeting, Art Buying for blogs, social media and website) • Paid Social Media Campaigns and Remarketing • Research (Trend monitoring, Competition monitoring, New tools/technologies research and testing) • Community Management and Social Advocacy Program Lead • Acting digital marketing analyst and technologist Key Achievements: Community YOY Growth: Facebook +1,700%, Twitter +180%, LinkedIn +83%, YouTube: +75% | Website Traffic: +1,929% | Lead Generation: +400% Tools: Sysomos, Google Analytics and Tag Manager, SproutSocial, Hootsuite, SocialBakers Analytics, Bambu by SproutSocial, AdRoll, Social Bro, Tweetdeck, Twitter Cards, Twitter Analytics & Ads Manager, Facebook Insights & Adverts Manager, Facebook Power Editor.

        2014

        Marketing Placement

        Sense Worldwide

        Jan 2014 - Apr 2014
        • Full Time
        • Insight, Innovation and Brand strategy for Nike, Pepsi, Converse, SC Johnson and DS Smith.

        2012

        Dec 2011 - Aug 2012
        • Full Time

        2011

        Junior Project Manager & Print Production Specialist

        Print Campus Group

        Jan 2007 - Nov 2011
        • Full Time

        Education

        2014

        Certificate in Digital Marketing

        Google Squared

        Apr 2014 - Dec 2014
        • Digital Marketing course and qualification for tomorrow’s connected leaders. Developed by Google, crowdsourced by leading employers and delivered collaboratively online. On Google's fully funded scholarship for exceptional graduates.

        2013

        Management of Innovation

        Goldsmiths University of London

        Sep 2012 - Nov 2013
        • - Project Management - Digital Research Methods - Entrepreneurial Modelling - Leadership and Talent Management - Organisational Behaviour and Health - Innovation Case Studies Research project: "Factors influencing the transition from an underground to a mainstream culture on electronic dance music (EDM)"

        2011

        BSc in Business Administration

        Technological Educational Institute of Patras

        Sep 2006 - Jul 2011

        Awards

        2014

        Scholarship for exceptional graduates

        Google

        • Google's fully funded scholarship for the Squared Digital Marketing Course.