Theresa Lola is a British Nigerian creative writer, poet, and editor based in London with experience in creative consulting, PR, communications, and event curation. Written creative promotional films for Selfridges, Mother of Pearl, and Regent Street. Previously writer-in-residence for a Cartier pop-up shop. Appointed the 2019/2020 Young People’s Laureate for London and led creative projects, campaigns, and writing residencies for young people under the role. She has read her work across the UK in places such as Mansion House, Kensington Palace, Southbank Centre, Edinburgh International Book Festival, Goldsmiths University, and internationally in places such as Germany, Brazil, and Singapore. She has also been featured in Net-a-Porter, The Sunday Times Style Magazine, and Nataal.
- Regent Street commissiono Worked to strict deadlines to write a narrative text for use in a campaign film promoting Regent Street’s brand post COVID lockdown to current and potential consumers. o Carried out research through on-site visitation and reading of relevant data to get a better understanding of Regent Street’s brand and surrounding shops.
Projects credited in
- This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h157
PR InternIPR London
- London, United KingdomPart Time
- Assisted stylists and magazines such as Elle, Notion, and YOU Magazine in selecting clothing for photoshoots and appearances, using mood boards and requests. Exercised creative flexibility. - Created end of month reports showing digital and print coverage for clients, fashion brands such as American Vintage. Other clients of IPR London include rag & bone, Paige, and Monki. - Used Launch Metrics and Fashion GPS to process send out of clothing and accessories to influencers and stylists. Quickly adapted to the use of the system.
- Writing Poetry
- Event Organisation
- Creative Agency