Therese McKenna

Motion Designer, Multimedia Journalist

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  • LocationIreland

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About me

 

Therese McKenna is an information designer and digital content creator, with a background in journalism. She worked for more than a decade as a features writer and sub editor with newspapers including The Irish News, Metro, the Irish Sun and the Irish Daily Mail, before returning to college to complete an MA in Motion Design (LYIT). After qualification, Therese worked for WHPR (the PR branch of Ogilvy in Ireland) as a designer, creating images, infographics and animations for brands such as Pfizer, McCann Fitzgerald, Done Deal, Siúcra, Carbery and Dublin Marathon. She then left to set up her own business, Storyburst, with current clients including WHPR/Ogilvy, The Economist, PR360 and Bespoke Communications. Therese is currently collaborating on a live information design project, @visualnewsdesk, with illustrator, Ruth Graham.

Skills

 

  • Digital Content
  • Copywriting
  • Editing
  • Online
  • Print
  • Creative
  • Illustration
  • News
  • Motion Design
  • After Effects
  • Illustrator
  • Photoshop
  • Content and Media Writing
  • Copywriting
  • Premiere and Final Cut

Work history

Currently

Motion Designer & Multimedia Journalist

Storyburst

Aug 2015
  • Therese McKenna is an information designer and digital content creator, with a background in journalism. She worked for more than a decade as a features writer and sub editor with newspapers including The Irish News, Metro, the Irish Sun and the Irish Daily Mail, before returning to college to complete an MA in Motion Design (LYIT). After qualification, Therese worked for WHPR (the PR branch of Ogilvy in Ireland) as a designer, creating images, infographics and animations for brands such as Pfizer, McCann Fitzgerald, Done Deal, Siúcra, Carbery and Dublin Marathon. She then left to set up her own business, Storyburst, with current clients including WHPR/Ogilvy, The Economist, PR360 and Bespoke Communications. Therese is currently collaborating on a live information design project, @visualnewsdesk, with illustrator, Ruth Graham.

2015

Social Designer

WHPR Ogilvy PR

Sep 2014 - May 2015
  • Concept generation and design of materials for digital visual communication, including video editing; motion graphic design; photographic image editing; digital illustration; layout and typography. • Creating images, infographics and other content for brands such as Pfizer, McCann Fitzgerald, Done Deal, Siúcra, Carbery and Budweiser to release via their social media channels • Design for print; design of presentation materials • Developing PR content for a wide variety of client brands • Branding and promotion of the WHPR Content Hub within the organisation and to clients

2013

Features Writer & Sub Editor

Irish Daily Mail

Jan 2013 - Aug 2013
  • • Rinsing British copy to make it interesting and relevant to an Irish readership • Sub editing and revise editing daily features pages for style and legal accuracy • Writing arts and features pieces

2012

Freelance Journalist

Irish Daily Mail DK Travel ETC

Jan 2012 - Dec 2012
  • Working mainly for Irish Daily Mail and Mail on Sunday, with other clients including Dorling Kindersley, (publisher of travel guidebooks and subsidiary of Penguin) and digital travel publisher, Spotted By Locals. • Assistant editing on magazine supplements within the Mail stable • Sub editing on daily and weekly news and features • Copywriting, fact checking, photography and other editorial consultancy work for DK Travel guidebooks including Top Ten Dublin and the Eyewitness Guide to Ireland • Creating city blogs for travel app/website, Spotted By Locals • Providing copy for in-hotel Dublin guidebook by Kingfisher Media

2011

Copywriter

Public Communications Centre

Aug 2010 - Dec 2011
  • Devising creative communications pieces for non-profit and state/semi-state clients. Projects included: • Conducting interviews with medics and adapting their stories for a number of direct mail campaign letters by Medécins Sans Frontières Ireland • Interviewing a wide range of stakeholders in Ireland’s largest children’s hospital (Our Lady’s Children’s Hospital, Crumlin) and writing an extensive corporate ‘Case For Support’ document using the information gathered • Editing a number of editions of YNow Magazine – a publication by Dublin Youth Services Board aimed at the youth work sector in Ireland’s capital • Developing copy for radio, web and print to promote the Light Up A Life appeal by Our Lady’s Hospice, Dublin • Writing copy on all below the line materials for the Irish Cancer Society’s Daffodil Day campaign

2010

Freelance Journalist

Irish Mail on Sunday ETC

Jul 2009 - Jul 2010
  • Working mainly for Irish Mail on Sunday, with other clients including DK Travel and Rachel Dalton Communications (beauty PR firm). Also co-directed a week-long Irish fashion design showcase during this time – Fashion Breakthrough; and volunteered regularly with Fighting Words – a creative writing centre in Dublin

2009

Arts, Features Writer and Style Editor

Metro Newspaper

Mar 2008 - Jul 2009
  • • Writing style, arts and features articles • Sub editing • Scheming and laying out pages

2008

News Sub Editor

The Irish Sun

Aug 2007 - Mar 2008
  • Rewriting stories in Sun house style, reducing copy, checking for legal errors, writing headlines and captions

2007

Arts Writer & Layout Sub Editor

Metro Newspaper

Jan 2006 - Mar 2007
  • • Drawing up pages • Sub editing and writing features and arts copy

2006

News Sub Editor

The Irish News

May 2003 - Jan 2006
  • • Drawing up & sub editing pages • Occasional op-ed writer and features contributor

Education

2014

Motion Graphics

Letterkenny Institute of Technology

Aug 2013 - Sep 2014
  • Motion Design: After Effects, Cinema 4D, Graphic Design, Premiere Pro, Photography, Sound, Design Thinking...

2003

Postgraduate Diploma in Newspaper Journalism

University of Ulster

Aug 2002 - May 2003
  • Practical skills in journalism with modules in Law, Sociology and Politics. Also included professional certification from the National Council for the Training of Journalists

2002

LLB Single Hons Law

Queen’s University Belfast

Aug 1998 - Jun 2002
  • Modules included Equity, Tort, Criminal Law, Property Law, Jurisprudence, Inheritance Law, Law and Culture, EU Law and Criminology. I also took two years of French classes, as well as some Politics modules and a Cultural Studies elective

Awards

2015

Conference Speaker, MODE Summit

  • My full-length paper was selected for presentation at international motion design education conference, MODE Summit. I presented research on how journalists might use motion design as a tool, based on my MA thesis (linked below). http://bit.ly/Journalism_And_Motion_Graphics

2014

Harnessing Creativity Grantee

  • I received funding and practical assistance with my work exploring the role of motion graphics in news. The work was then showcased in exhibitions at Leitrim Sculpture Centre and Catalyst Arts, Belfast. www.harnessingcreativity.eu