Thiago Bersou

Global Creative Planning Director

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Creative Agency
  • Presenting
  • Brand Management
  • Marketing Strategy
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Global Creative Planning Director

Havas Sports&entertainment

Mar 2015
  • Lead and oversee creative output for global pitches. Advise planning and creative process in local markets - mainly in LatAm & Europe. Support development of Global studies such as Fans, Passions, Brands - pioneer project aimed to decode how fans engage with their passions and also how brands should interact with them. Infographic here: https://www.pinterest.com/pin/134263632618566452/ Key member of the Entertainment Hub, hot-house created to bring Havas and Vivendi Group's* assets, skills and expertise as a benefit for both current and prospect clients. *(Universal Music, Studio Canal, Dailymotion, etc)

2015

Brand Content Consultant

Aurora Media Worldwide

Sep 2015 - Feb 2015
  • Established Aurora’s brand content arm producing TV Shows, documentaries, series and short format films both digital and offline. Meeting brand purpose with audience desire.

2014

Head of Participation Marketing Guinness Africa

Diageo

Jan 2012 - May 2014
  • Led the development of consumer engagement marketing activities and English Premier League broadcast deals for Guinness in Nigeria, Ghana, Cameroon and East Africa Transformed Guinness football platform across Africa by bringing different and fragmented in market activities to a single-minded and cohesive Pan- Africa campaign. Recovered both Guinness brand awareness and engagement by producing Guinness Raise your Game TV show as part of the biggest Guinness activity ever done in Africa, reaching 63 million consumers and Guinness Football Manager. The first and biggest African Fantasy League game Guinness Football Manager developed to be played from desktops to non-internet enable feature phones (SMS)

Awards

2011

Clio Award

Clio

  • Nike Campaign

2009

Silver Cannes Lion

Cannes Lions

  • Silver Lion on Olay Campaign http://www.welovead.com/en/works/details/6e8Ckosy

2007

Gold Medal - Brazil Digital Award

  • Webgame with the Tilibra stationary licenses.