Lead and oversee creative output for global pitches. Advise planning and creative process in local markets - mainly in LatAm & Europe. Support development of Global studies such as Fans, Passions, Brands - pioneer project aimed to decode how fans engage with their passions and also how brands should interact with them. Infographic here: https://www.pinterest.com/pin/134263632618566452/ Key member of the Entertainment Hub, hot-house created to bring Havas and Vivendi Group's* assets, skills and expertise as a benefit for both current and prospect clients. *(Universal Music, Studio Canal, Dailymotion, etc)
Established Aurora’s brand content arm producing TV Shows, documentaries, series and short format films both digital and offline. Meeting brand purpose with audience desire.
Led the development of consumer engagement marketing activities and English Premier League broadcast deals for Guinness in Nigeria, Ghana, Cameroon and East Africa Transformed Guinness football platform across Africa by bringing different and fragmented in market activities to a single-minded and cohesive Pan- Africa campaign. Recovered both Guinness brand awareness and engagement by producing Guinness Raise your Game TV show as part of the biggest Guinness activity ever done in Africa, reaching 63 million consumers and Guinness Football Manager. The first and biggest African Fantasy League game Guinness Football Manager developed to be played from desktops to non-internet enable feature phones (SMS)
Silver Lion on Olay Campaign http://www.welovead.com/en/works/details/6e8Ckosy
Webgame with the Tilibra stationary licenses.