I'm an experienced creative digital specialist with over 14 years’ experience in digital projects, online marketing and management in both agency and client-side. I have a broad knowledge of the digital medium combined with ambition, entrepreneurial spirit and a track record in growing digital business. Having a background in UX/UI design & development, I’m quite comfortable being the bridge between commercial and tech, managing projects and leading multi-disciplinary teams in the process. I am known in the industry for being a friendly individual with an extensive understanding of user experience design, ATL/BTL/Direct campaigns and social media. Experienced in delivering large marketing/commercial campaigns, I have a passion for pitching and working on new briefs from the discovery process to concept development, from tests to presentation and final delivery. I've built my career in a variety of roles and industries and also had my own company where I was not just the admin but also gatekeeper, technology whiz, bookkeeper and marketing guru (with the help of a great team, for sure). I’m not only used to wearing many hats, I sincerely enjoy it; I thrive in an environment where no two work days are exactly the same. Currently working for Mail Online/Metro Newspapers heading an in-house creative agency, I manage a team of UX/UI designers, developers, social media analysts, analytics and editorial from a head of design/creative perspective. My portfolio consists of several of the world’s top brands such as Sony, Canon, Red Bull, Starbucks and my strengths are strategic and tactical creative direction, design thinking, conceptualizing ideas for advertising and new campaigns and also creative team building, mentoring and management. I am creative, enthusiastic, hard-working, a leader, inspiring others. My technical skill set is broad and activities range from web/apps to print: Adobe Package, HTML5, CSS3, jQuery, Saas and Cross-browser compatibility.