I've worked on a variety of projects with a strong focus on fashion, beauty, food and leisure. I've got a holistic approach to the ideas I develop, with a good eye for detail. I believe there's no good creative without a solid strategy, and I pride myself on considering strategic concerns every step of my creative process.
For me, creativity is about finding simple solutions to complicated problems, in ways that surprise, inspire and entertain. I'm passionate about designing products, content and experiences that are impactful, immersive and useful to their audiences. I thrive on innovative and boundary-pushing work and I'm happiest when surrounded by like-minded, driven people.
My personality type is INTJ. I am imaginative and dynamic, yet focused and assured.
My personal passions are fitness, wellbeing, music, fashion and creative arts in general. I’m also interested in technology, gaming, traveling (I spend most of my time off in theme park heaven, a.k.a Orlando, Florida) and social issues. I love discovering and learning new things, for both my personal and professional development.
Projects
- Glorious GlowGlorious Glow is a 2016 campaign promoting a beauty event. The idea was to create a humble yet powerful set of images, using the strobing makeup trend to represent inner beauty and self-confidence. These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination. Client: Arena Plaza Creative Director: Ann Moyse Art Director: Thibaud Ramade Photographer: Istvan Labady
- Let The Magic InThe idea was to focus this Christmas campaign on the magic of giving, encouraging the audience to 'let the magic in' for Christmas. This concept is represented by the glistening white scenery caused by the magical indoor snowfall. These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination. The TV spot was broadcast on national channels across the country. Client: Arena Plaza Creative Director: Ann Moyse Art Director: Thibaud Ramade Photographer: Istvan Labady Video production: Recordline (Disclaimer: the soundtrack to the TV ad is a client restriction and not a creative choice.)
- This Way To SpringUsing directional signage as a creative device to promote the client's fashion offering and authority, this campaign features different trends in a youthful, delicate and approachable way. These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination. Client: Arena Plaza Art Directors: Ann Moyse, Thibaud Ramade Photographer: Istvan Labady Video production: Recordline Production (Disclaimer: the soundtrack to the TV ad is a client restriction and not a creative choice.)
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Work history
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Freelance Creative & DesignerFreelance
London, United KingdomFreelance
I have been involved in projects of various scales and lengths; from designing logos, icons, and presentation decks to producing social media content for a vast array of clients both in the UK and the US, and providing creative digital strategy consulting for an up-and-coming furniture start-up company.
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Junior CreativeAL Marketing
- Hatfield, United KingdomFull Time
As a Junior Creative at a boutique agency specialising in retail, I've worked on a variety of projects with a strong focus on fashion, beauty, food and leisure.
I've seen fashion and beauty campaigns through from concept to delivery; liaised with and managed photographers, directors, stylists and set designers to ensure the end product is in line with the original idea, before, during and after a shoot.
Skills
- Art Direction
- Copywriting
- Digital/ Print
- Beauty Events
- Graphic Design
- Concepting
- Design
- Fashion
- Photoshoot
- Typography
Education
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MA in Art Direction & Creative ThinkingSup de Pub / Groupe Inseec
- London, United Kingdom