About me

Design Director with 15 years of experience in design, digital experiences, and products. Passionate about craft, experienced in leading design projects to create world-class designs that resonate with audiences and drive business growth. Always open to new opportunities and connections, so feel free to get in touch if you have a project or simply would like to connect.

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• Looking for a freelance photographer for product shots of our ethical CBD product range

Projects

• Bang & Olufsen - 3D visualisationDate: 2024 Personal project: Interior design to showcase Bang & Olusfen’s H100 headphones - scene modelling, art direction, texturing, lighting & rendering. Software used: Cinema4D & Redshift
• Samsung Galaxy watch - visualisationDate: 2023 Personal project: Samsung Galaxy watch visualisation - lighting, texturing & rendering. Software used: Cinema4D, Redshift & Photoshop
• Bang & Olufsen - home speaker conceptDate: 2023 Personal project: Home speaker concept for Bang & Olusfen - product design modelling, texturing, lighting & rendering. Software used: Cinema4D, Redshift & Photoshop
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  Arrival - Connect StoreDate: September 2021 to December 2022 Company: Arrival Responsibilities: User experience strategy, design team management, design direction and product management.
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  Uber Eats - app conceptLike many of us, since March 2020 and following the Covid lockdown - I've been using more and more food delivery apps to get tasty treats at home. While ordering my favourite pizza, I thought why not have creating a “fresh” and modern design concept for Uber Eats apps.
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  BP FleetExpertBP partnered with Infosys and BB to implement a full digital transformation of its fleet management and fuel card business with 2 main goals: deliver an optimum technology integration as well as a first in class user experience. BP FleetExpert is a state of the art fleet management software designed to optimise fuel spending and simplify complex tasks to save valuable time. It gives super-fast insight into fuel consumption & spending, CO2 emissions as well as live transaction data through one d

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Work history

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Design DirectorDentsu Creative
Oct 2023 - Jun 2024London, United KingdomFreelance
As a Design Director at Dentsu Creative part of the Customer Experience team working GM Europe/Cadillac, I successfully led and managed design teams, providing expertise in experience design, innovation and creative direction across digital projects (web, ecom, AR app, retail experience - Team Leadership: directed cross-functional design teams to ensure high- quality output and innovative solutions. - Creative Direction: spearheaded creative and art direction, maintaining brand consistency across all digital channels - Project Management: oversaw multiple projects simultaneously, ensuring timely delivery and alignment with business objectives - Client Management: collaboration and presentation to senior management teams at GM Europe of design strategy and deliverables - Strategic Planning: developed and executed design strategies to enhance user experience and drive customer engagement - Collaboration: worked closely with different stakeholders at GM & Dentsu, including strategy, research, marketing & content and engineering teams to integrate design seamlessly into overall project strategies - Innovation: developed new design concepts and immersive experiences, leveraging the latest industry trends and technologies to keep the brand at the forefront of the market. This role required a blend of leadership, creativity, and strategic vision to drive the success of design initiatives across various digital and physical touch points.
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Head of DesignArrival LTD.
Sep 2020 - Apr 2023London, United KingdomFull Time
As Head of Design at Arrival, I led product design teams in crafting user experience strategies, directing design, and implementing digital projects, including marketing website, e-commerce platform, HMI, cloud and mobile applications for Arrival's smart electric vehicles: - User Experience Strategy: collaborated with product, engineering leads, and senior stakeholders to define UX strategies for Arrival Digital and Technology products in line with the overall company strategy - User-Centric Approach: worked closely with user research and insights teams to ensure products were developed with a user-centric focus - Performance Tracking: established OKRs to monitor design team performance and product progress - Design Process: worked closely with the VP of Design to developed efficient product design processes to ensure quality output and user centric approach - Design Consistency: ensured consistent design direction across digital, industrial design, and brand teams to align with Arrival’s vision - Team Collaboration: fostered collaboration within the digital team through cross-department workshops and events - Product Reviews: organised product reviews to track team progress - Design System: oversaw its continuous implementation and management - Team Development: oversee a team of designers including recruitment, training, performance management and personal development.

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Skills

• Digital/ Print
• User Expereince
• Branding
• User Interface
• User Interaction
• Art Direction
• Digital Prototpying
• Responsive Web
• Print Design
• 3D

Education

Master of Visual of Art and Design (graphic DesignLondon College of Communication, UAL
Jan 2010 - Dec 2010London, United Kingdom
Awarded distinction
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Master 2 Graduate Degree with Business and International Marketing and ManagementIDRAC
Jan 1998 - Sep 2002London, United Kingdom