About me

Design Director with +10 years experience in digital experience and product design for agencies as well as in-house with a passion for crafting innovative and effective design solutions in collaboration with multi-disciplinary teams.

PostsProjectsExperienceTeam

• Looking for a freelance photographer for product shots of our ethical CBD product range

Projects

• Samsung Galaxy watch - visualisationDate: 2023 Personal project: Samsung Galaxy watch visualisation - lighting, texturing & rendering. Software used: Cinema4D, Redshift & Photoshop
• Bang & Olufsen - home speaker conceptDate: 2023 Personal project: Home speaker concept for Bang & Olusfen - product design modelling, texturing, lighting & rendering. Software used: Cinema4D, Redshift & Photoshop
• 1

  Arrival - Connect StoreDate: September 2021 to December 2022 Company: Arrival Responsibilities: User experience strategy, design team management, design direction and product management.
• 1

  Uber Eats - app conceptLike many of us, since March 2020 and following the Covid lockdown - I've been using more and more food delivery apps to get tasty treats at home. While ordering my favourite pizza, I thought why not have creating a “fresh” and modern design concept for Uber Eats apps.
• 1

  BP FleetExpertBP partnered with Infosys and BB to implement a full digital transformation of its fleet management and fuel card business with 2 main goals: deliver an optimum technology integration as well as a first in class user experience. BP FleetExpert is a state of the art fleet management software designed to optimise fuel spending and simplify complex tasks to save valuable time. It gives super-fast insight into fuel consumption & spending, CO2 emissions as well as live transaction data through one d
• Telenet - One App redesignThe largest Telecom group in Belgium - Telenet - had various apps enabling their customers to manage their account, view their data consumption and pay their bills, and wanted to create "One app” merging all of these functionalities. The focus over a year had been to design and build the core functionalities in a fast Agile iterative fashion and release updates every 2 weeks to quickly improve the user experience. Coming onboard as a design lead, we worked with the client and the team over fe

Work history

D
D
Design DirectorDentsu Creative
Oct 2023 - Jun 2024London, United KingdomFreelance
As a Design Director at Dentsu Creative part of the Customer Experience team working GM Europe/Cadillac, I successfully led and managed design teams, providing expertise in experience design, innovation and creative direction across digital projects (web, ecom, AR app, retail experience - Team Leadership: directed cross-functional design teams to ensure high- quality output and innovative solutions. - Creative Direction: spearheaded creative and art direction, maintaining brand consistency across all digital channels - Project Management: oversaw multiple projects simultaneously, ensuring timely delivery and alignment with business objectives - Client Management: collaboration and presentation to senior management teams at GM Europe of design strategy and deliverables - Strategic Planning: developed and executed design strategies to enhance user experience and drive customer engagement - Collaboration: worked closely with different stakeholders at GM & Dentsu, including strategy, research, marketing & content and engineering teams to integrate design seamlessly into overall project strategies - Innovation: developed new design concepts and immersive experiences, leveraging the latest industry trends and technologies to keep the brand at the forefront of the market. This role required a blend of leadership, creativity, and strategic vision to drive the success of design initiatives across various digital and physical touch points.
A
A
Head of DesignArrival LTD.
Sep 2020 - Apr 2023London, United KingdomFull Time
As Head of Design at Arrival, I led product design teams in crafting user experience strategies, directing design, and implementing digital projects, including marketing website, e-commerce platform, HMI, cloud and mobile applications for Arrival's smart electric vehicles: - User Experience Strategy: collaborated with product, engineering leads, and senior stakeholders to define UX strategies for Arrival Digital and Technology products in line with the overall company strategy - User-Centric Approach: worked closely with user research and insights teams to ensure products were developed with a user-centric focus - Performance Tracking: established OKRs to monitor design team performance and product progress - Design Process: worked closely with the VP of Design to developed efficient product design processes to ensure quality output and user centric approach - Design Consistency: ensured consistent design direction across digital, industrial design, and brand teams to align with Arrival’s vision - Team Collaboration: fostered collaboration within the digital team through cross-department workshops and events - Product Reviews: organised product reviews to track team progress - Design System: oversaw its continuous implementation and management - Team Development: oversee a team of designers including recruitment, training, performance management and personal development.

+ Show more

Skills

• Digital/ Print
• User Expereince
• Branding
• User Interface
• User Interaction
• Art Direction
• Digital Prototpying
• Responsive Web
• Print Design
• 3D

Education

Master of Visual of Art and Design (graphic DesignLondon College of Communication, UAL
Jan 2010 - Dec 2010London, United Kingdom
Awarded distinction
I
I
Master 2 Graduate Degree with Business and International Marketing and ManagementIDRAC
Jan 1998 - Sep 2002London, United Kingdom