About me

Head of design with 12 years experience in product design, user experience & creative direction working for creative & design agencies as well as in-house, designing and leading projects in collaboration with multi-disciplinary teams with a passion for creating elegant designs and experiences.

QuestionsProjectsExperienceTeam

• Looking for a freelance photographer for product shots of our ethical CBD product range

Projects

• Samsung Galaxy watch - visualisationDate: 2023 Personal project: Samsung Galaxy watch visualisation - lighting, texturing & rendering. Software used: Cinema4D, Redshift & Photoshop
• Bang & Olufsen - home speaker conceptDate: 2023 Personal project: Home speaker concept for Bang & Olusfen - product design modelling, texturing, lighting & rendering. Software used: Cinema4D, Redshift & Photoshop
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  Arrival - Connect StoreDate: September 2021 to December 2022 Company: Arrival Responsibilities: User experience strategy, design team management, design direction and product management.
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  Uber Eats - app conceptLike many of us, since March 2020 and following the Covid lockdown - I've been using more and more food delivery apps to get tasty treats at home. While ordering my favourite pizza, I thought why not have creating a “fresh” and modern design concept for Uber Eats apps.
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  BP FleetExpertBP partnered with Infosys and BB to implement a full digital transformation of its fleet management and fuel card business with 2 main goals: deliver an optimum technology integration as well as a first in class user experience. BP FleetExpert is a state of the art fleet management software designed to optimise fuel spending and simplify complex tasks to save valuable time. It gives super-fast insight into fuel consumption & spending, CO2 emissions as well as live transaction data through one d
• Telenet - One App redesignThe largest Telecom group in Belgium - Telenet - had various apps enabling their customers to manage their account, view their data consumption and pay their bills, and wanted to create "One app” merging all of these functionalities. The focus over a year had been to design and build the core functionalities in a fast Agile iterative fashion and release updates every 2 weeks to quickly improve the user experience. Coming onboard as a design lead, we worked with the client and the team over fe

Work history

Design Director
Oct 2023
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Head of DesignArrival LTD.
Sep 2020 - Apr 2023London, United Kingdom
Responsible for leading product design teams on UX strategy, design direction and implementation of digital projects (marketing website, ecom, HMI, cloud application platforms and mobile apps) powering Arrival’s new generation of smart electric vehicles: - Define UX strategy in collaboration with product/engineering leads and senior stakeholders for Arrival Digital and Technology products. - Detail OKRs t to track design team performance and product progress - Set product design process to ensure design efficiency and quality. - Coordinate design direction consistency across teams (digital/industrial design/brand) to deliver Arrival’s vision. - Nurture a collaborative approach with in the digital team through cross department design workshops and events. - Organise product reviews and retros to track product team progress. - Coordinate design system implementation. - Responsible for hiring and mentoring product designers. - Work closely with the user research and insights teams to ensure each product is developed with a user centric approach.

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Skills

• Digital/ Print
• User Expereince
• Branding
• User Interface
• User Interaction
• Art Direction
• Digital Prototpying
• Responsive Web
• Print Design
• 3D

Education

Master of Visual of Art and Design (graphic DesignLondon College of Communication, UAL
Jan 2010 - Dec 2010London, United Kingdom
Awarded distinction
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Master 2 Graduate Degree with Business and International Marketing and ManagementIDRAC
Jan 1998 - Sep 2002London, United Kingdom