About me

GROWTH MARKETING & SCALE PROCESS SPECIALIST || AGILE PRODUCT LEAD. VIRAL EARNED & ORGANIC ACQUISITION EXPERT || RETENTION & REVENUE COACH. FIRST HIRE/CO/FOUNDER AT 5 STARTUPS, BOOTSTRAPPED 3, EXITED 2, IPO'D 1. I NOW HELP PROJECTS SCALE TOWARD S04, 150 HEADCOUNT, $40M RAISE IMPLEMENTING SIMPLE GROWTH AND MEASUREMENT PROCESSES THAT MAKES HIGH CADENCE, LASER ON THE PROBLEM THIS WEEK, FIX IT NEXT, FIX SOMETHING ELSE WEEK AFTER TEAMS THE EXPECTATION NOT THE EXCEPTION. VISIT PENFORD.IO. BOOK A TIME. TALK. 4YRS+ GROWTH AND STRATEGIC SCALE CONSULTING 6YRS+ HEAD OF PRODUCT GROWTH AND CONSUMER MARKETING 8YRS+ AGILE PROJECT MANAGEMENT / AGILE PRODUCT AND DESIGN 10YRS+ DIRECT, PARTNER AND E-COMMERCE ACQUISITION OPTIMISATION

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Projects

• 5

  EATSTUDENT.CO.UK : THE UNI TAKEAWAY SERVICEONLINE FOOD ORDERING WITH EXCLUSIVE, UNBEATABLE STUDENT DISCOUNTS. ACQUIRED BY JUSTEAT
• 1

  WWW.ONETHOUSANDTESTS.COMCOMPILING THE WORLDS' MOST FREQUENTLY DONE EXPERIMENTS AND THEIR LEARNINGS. DON'T REINVENT THE WHEEL. DON'T REPOSITION THE OPTIMAL CTA.
• 1

  DON'T COOK, JUST EAT. PRE WWW.JUSTEAT.CO.UK IPO CHALLENGER BRAND BLITZ.WE'RE THE ANTI COOKING REVOLUTIONARIES LIBERATING THE STARVING MASSES FROM THE TYRANNY OF THE TOASTER, THE OPPRESSION OF THE OVEN AND THE LIES TOLD BY CELEBRITY CHEFS EVERY DAY. NOW'S THE TIME. DON'T COOK. JUST EAT.
• 1

  ONIFY: A LOYALTY PLATFORM AND CRM TO HELP MOM AND POP FIGHT GOOGLEUNITE THE HIGHSTREET AGAINST BIG DATA WHALES AND HELP MOM AND POP BUSINESSES AUTOMATE LOYALTY, WIN BACK, UPSELL AND IDEAL CUSTOMER TARGETING TAKEN TO 10X WITH HYPERLOCAL BEACON BASED AR GAMIFICATION DRIVING CUSTOMER ENGAGMENT.
• 1

  ROCK PAMPER SCISSORSTHE REPUTATION PLATFORM FOR FREELANCE HAIRSTYLISTS. CONNECTING WORLD BEATING PROFESSIONALS WITH UNDER HAIR CONFIDENT CLIENTS TO KILL HAIR BORDOM, FRUSTRATION AND CLUELESSNESS ONCE AND FOR ALL.
• 4

  ABETTERBEAT.ORGBUILDING BETTER WORKING CULTURES AND REDUCING FOUNDER BURNOUT BY TEACHING ACTIONABLE INTENSITY MANAGEMENT

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Projects credited in

• 1

  How limber changed my perspective on work - http://bit.ly/2w2EcKG"Georgina talks about how, by joining limber, a whole new perspective on work opened up for her. http://bit.ly/2w2EcKG The need to make ends meet should never get in the way of actually pursuing your life’s goals. Don’t give your up your life to work on someone else’s terms. Pursue your passions, break the boredom, resist rigidity, aspire to autonomy and favour freedom. Ultimately, live limber."
• 1

  limber guide: video profiles - http://bit.ly/2Q9Ang3"The video part of your limber profile is a real game changer. And you can do so much with it. Here's our guide to creating the best video CV you can. Read our 10 tips to achieve a great video CV and to be noticed by limber hirers. Plus, check out a selection of video CVs directly from the limber team..."
• 1

  Reflecting on 2 years of limber and £1m in wages - http://bit.ly/2w7NipvIn Bristol alone, limber members have collectively earnt over £1m. Our CEO celebrates thousands of people using limber to work in a more empowering way.
• 3

  limber hirerFind and retain great staff. Whether you’re a small boutique cafe or a nationally recognised chain, connect with the most empowered people in the industry.
• 3

  limberDon't work rigid. Live limber. The limber app and platform empower workers to take back the freedoms denied them by zero hour contracts, unfulfilling venues, and unreasonable rotas so they can live their best lives.
• 1

  Just Eat : ElaineElaine hasn't felt this wild since 1972... The sun's shining, the patio door is well and truly open, so what better time to experiment with her usual Just Eat order? Short 30 second spot for Just Eat.

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Work history

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HEAD OF GROWTHHABYTS LTD
Oct 2018London, United KingdomFreelance
LEADING THE INTERNAL AND EXTERNAL MEMBERS OF OUR GROWTH TEAM. - IN PROCESS OF CLOSING FUNDING - KEY KPIS UP 2.2X SINCE START
I
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HEAD OF GROWTHIVPN LTD
Oct 2017 - Oct 2018Berlin, GermanyFreelance
INCREASED USER ACTIVATION BY 88% THOUGH ITERATION. DROVE LTV FROM $82 TO $172 THOUGH PROPER SEGMENTATION

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Skills

• Marketing
• Strategy
• Data Analysis
• Digital Advertisement
• Leadership
• Sales Strategy
• Business Modeling
• Product Design
• Customer Analysis
• Developement