Thomas Horak

Product Director

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Art Direction
  • Mobile
  • Problem Solving
  • Production Management
  • Project Management
  • Web Design
  • Creative Direction
  • Final Cut Pro
  • UX Design
  • Adobe Creative Suite
  • French
  • German
  • Czech
  • Creative Leadership
  • Client Creative Services

Work history

Currently

Product Director

Userbrain

May 2015
  • • Developing clients‘ online presence and branding strategy in accordance to their business development strategy • Providing analysis of existing Google Analytics data and suggesting improvements in UX and content architecture • Creating Design Briefs with clients for web development agencies. These include branding, design, functionality, navigation improvements, CMS suggestions, online payment options and more • Social Media strategy for increased public awareness and further outreach. • Final handover to Web Development agencies

2015

Photographer

Horak Photography

Aug 2005 - Aug 2015
  • Art Exhibition documentation for the Contemporary Art Society London, Breese Little Gallery, Christie‘s and various national and international Artists, design consultancies and Architects. Photographs published in numerous national and international magazines and websites.

2015

Creative Product Director

Visualdna

Jun 2012 - Apr 2015
  • • Primary stakeholder for the customer within a B2B2C business. Personal objective: to empower customers to improve on their financial situations. Various products developed to enable this. • Responsible for complete consumer product delivery in close collaboration with Psychology, Analytics and Tech Teams • Complete user journey optimisation - run ideation sessions to create CTA‘s and email campaigns for clients, test various creative approaches, analyse result data and direct improvement strategy. Solutions were found in a creative, technical and cultural adaptations • UX Development - Customer insights, audience research, ideation, wireframing, brief development, product testing, technical and content based interaction optimisation to ensure high completion rates (75-99% for a 10 minute interaction) • Ensure high data quality delivery - create questions with high performing GINI • Creatively Direct - Team of Digital Creatives, Creative Producer, Designer, Copywriters and Psychologists in Product Development. Created methodology to improve creative output which was adapted across the company • Mentorship and Management - mentor a team of five to grow to full potential. My team and I became the lynchpin team within the department. We were acted as mediator between all areas (Creative, Design, Copywriting, Tech, Analytics, Psychology and Senior Management and Clients) in every aspect of product delivery and optimisation. Team members were encouraged to grow in their areas of interest and shared their knowledge throughout the company in workshops and ideation sessions • Client Relationships - deliver high performing creative solutions (products, calls to action and entertainment/education elements). These were created to allow high audience satisfaction and completion rates. Clients were international (UK, Russia, Poland, Turkey, South Africa, Czech Republic, Slovakia) and across lenders and insurers

2012

Exhibition Coordinator

Breese Little

Jan 2011 - May 2012
  • Responsible for complete exhibition preparation and build. Managing a small team to create an exhibition precisely to the artist‘s and gallery directors‘ expectations with high attention to detail. Once finished, document the exhibition photographically for various publications.

Education

2015

Fine Art Photography

Glasgow School of Art

Aug 2007 - May 2015

    2013

    Dreamweaver on the Mac

    Central Saint Martins

    Jun 2013 - Aug 2013
    • Front end Development Course

    2009

    Photography

    Hochschule für Grafik und Buchkunst Leipzig

    May 2008 - Jan 2009

      2007

      Physics, English, Mathematics and Georgraphy

      Maria-theresia Gymnasium, Augsburg

      Aug 1999 - Jul 2007
      • With Honors in Physics and Honors for extraordinary school services and leadership.