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My main responsibilities have involved resolving structural site issues, and conducting a targeted link outreach campaign from high value sources to diversify the website's backlink profile. Other responsibilities have included managing the PPC and advertising channels, creating relationships with bloggers and influencers, offering insights on competitors and gap analysis. I have also highlighted opportunities to improve and update existing and new content, liaised with the social media manager to recommend insights and improvements, as well as implementing SEO best practices across all areas of the site.
I worked with a Senior editor in the Content team on a large scale content project for an international travel client involving a refresh of 20,000 pieces of on site copy. Day to day responsibilities included assistance with various tasks across the project including commissioning, copy-writing, editing, project management, as well as building and managing a tracking and delivery system in excel. I have also assisted the SEO department with a number of large scale travel and retail clients. My day to day tasks include conducting web crawls, content analysis, production of on site technical audits, site analysis, content audits backlink analysis and content revision. I am now capable across a number of analytics tools.