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A marketing rotational scheme around the European Headquarters of Samsung Electronics. Rotations included roles in Market Insights, CRM and Strategy & Transformation teams.
- Utilising Google Analytics to monitor Clients' Website traffic and analysing this data to identify strengths and weaknesses in their marketing. - Leading Digital Snowball's new Content Marketing transformation. This involved; creating a Content Marketing Strategy, interacting on Social Media and publishing Blog Posts (Click image above for the blog). - Meeting Clients to discuss how to improve their digital marketing campaigns.
- Assisted in managing key company accounts such as Johnson & Johnson and Nestle. - Compiled JWT case studies to help attract new business to the company. - Researched data on the planning desk for the new product Imaflora.