About me
Experienced Social Media Executive and Website Manager. Skilled in Microsoft Office, Adobe Suit, Social Media Management & Content Creation, Video Production & Editing, SEO & PPC and Google Analytics.
Work history
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Freenlancer Social Media/Web and Part Time WorkMy self freelance
Harpenden, United KingdomFreelance
• Helping family friends with their social media, also helping with their websites.
• Creating online assets for their website and social media
• Part-time waiter, Heavy lifting, Other tasks if required
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Digital Media Lead and Social Media ManagerRoyal Institute of Navigation
- London, United KingdomFull Time
Employed by the RIN to improve and manage their social media presence and to raise awareness of the organisation to a far greater audience and potential membership.
Achievements...
• Growth of social media channels, and increased twitter by 1000% and Facebook likes increased by 40%, all likes and followers were organic.
• Twitter impressions increased from 100 - 200 per day to an average of over 35,000 per day peaking at 1.5 million.
• Working with celebrity influencers
• Social media campaigns credited with increasing new membership enrolments to the RIN
• Social media campaigns insured larger attendances at RIN events.
Social Media Management and Content Creation
• Managing all social media channel’s – which includes Facebook, Twitter and YouTube.
• Twitter feed adapted specifically to increase reach to far greater audience and age demographic to encourage the younger audience to become interested in the RIN
• Facebook page redesigned and re-launched and providing higher quality content and greater user interaction.
• Creating a content plan and schedule plan for all the social media channels
• Research and collated appropriate information content for post and distribution for social media channels from the internet, fellows, researchers, academics and credited internet sources, content including articles, photos, videos, graphics, audio, polls, all appropriately formatted for the channels and target audience.
• Digital marketing and event promotion, including new membership campaigns.
• Create supporting media for events such as badges and posters.
• Graphic design including logo for our special interest group and stationery design.
• Create promotional videos for events
Analytics
• Google analytics & KP’s
• Analysis of Social Media, Twitter impressions, Twitter Mentions, Twitter Followers, Twitter Profile visits, Twitter reach / re-tweets, Facebook Likes, Facebook Followers, Facebook reach, Facebook engagement, Facebook views, Facebook Video.
• SEO for the website and social media use.
• Extensive reporting via Google analytics for management to show website visitor statistics and page interaction.
New website design and implementation
• Web manager; content updating via CRM, for RIN main site and for special interest groups and branches.
• Working with third party web Design Company to design new web presence for RIN, providing a more user friendly experience incorporating additional core functionality including membership, event management, donations.
• Planning and content migration from old site to new.
• Design of website management interface and reporting backend to the website providing RIN with statistics, usage, accounting, CRM, calendar and contact form functionality.
Office Administration
• Extensive use of Microsoft products and social media tools.
• Sending out bulk email on behalf of RIN and its special interest groups and branches.
• End user support via contact form, email enquiries, social media responses and questions.
• Management of Office365 email for RIN employees and members.
• Event marketing & delegate invoicing
• Invoicing and electronic payments
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Education
BA(Hons) Digital Media Design 2:1University of The Arts London (UAL)
London, United Kingdom
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3 A Levels BBBOaklands College
- Welwyn Garden City, United Kingdom
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