Tiah Gray-Stewart
Available

Tiah Gray-Stewart

Account ExecutiveLondon, United Kingdom
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Tiah Gray-Stewart
Available

Tiah Gray-Stewart

Account ExecutiveLondon, United Kingdom
About me
I am currently self-employed as a marketing consultant with a 1st degree in Advertising and Marketing Communications. I have the adept experience, and confidence as an individual and in the content I produce. I love to breathe life into conceptual ideas using my broad skill set to bring new succession to brands. In my current line of work, I offer a service to those who want to enhance their businesses identity, digitally. Together, we achieve this using social media platforms as a medium. My previous role in account management enabled me to work on various brand activations, national campaigns, pitch creative ideas and to be in charge of creative content on platforms such as Instagram and Facebook, using Hey Orca and Trello as planning tools.
Projects
  • Truvia Campaign
    Truvia CampaignThe main objective of this campaign was to reintroduce British consumers to Truvia, the UK's first sweetener brand. The standard New Years ads consist of changing yourself and creating "resolution" people later forget to follow. With Truvia, we wanted consumers to feel 'at one' with themselves and to not drawn be drawn to the social pressures of 'fitting in' with societal norms. We took elements from the brand guidelines (created by the AM & CD teams) to hone in on the brand's core identity and
Work history
    I
    I
    Junior Account ExecutiveIgnis
     - London, United KingdomFull Time
    • Developed Truvia’s (UK’s 1st sweetener brand) first ever brand guideline manual. Assisted further with making enhancements to previous packaging, through this, I gained a great understand of printing standards both traditional and digital. Planned, executed and featured in the brand’s national ad campaign “New Year, True You”. • Social media management; in charge of organising/constructing creative and original monthly content curation for wine brands, JP Chenet & Calvet to enhance engagement with followers (increased quarterly reach by 21%), competition curation. • Daily briefings with creative departments following meetings with clients. • Data Analysis interpreted various forms of data to later present. Acquired data from both primary and secondary sources to maintain databases – later used to optimise future campaigns in their efficiency and quality. • Brand activation – for the NFL’s annual Superbowl event in Miami (increasing engagement to 37% between fans and the brand) & launch of JP Chenet’s ‘Treat Moi’ campaign in efforts to strategically target audience. • Multitasked on multiple international and national FMCG brand accounts, working and liaising consistently with the agency’s most senior client to ensure outcomes were met. • Supported campaign with 3-week deadline, assisted with organisation of shoot planning, editorial copywriting, models etc. • Essential asset in constructing new brand guidelines, containing 26 pages (digital and physical format) • Planned overseas events, client/script/prop management
Skills
  • Social Awareness
  • Social Listening
  • Content Development
  • Relationship Management
  • Communication
  • Brand Activation
  • Ideas Development
  • Creative Briefs
  • Creative Campaigns
  • People Person
Education
    W
    W
    UAL Art&design Level 3 Diploma Extended DiplomaWestminster Kingsway College
    London, United Kingdom
    During my time, I acquired the skills to use the Adobe suite software, I also spent a considerable amount of time in dark rooms developing negatives. I used Canon DSLR cameras, daily, to create a library of raw photography captured to captivate the eyes of my audience.
    De Montfort University logo
    De Montfort University logo
    Advertising and MarketingDe Montfort University
     - Leicester, United Kingdom