Multidisciplinary Senior Designer, helping ambitious purpose-led brands thrive through design, vision and strategy. Delivering engaging creative solutions that are translated across disciplines with empowering clarity.
I’m a forward-thinking, innately curious optimist, with experience spanning Graphic, Experiential & Brand Design. Always strategic with a human-centred approach, I simplify complex ideas into beautifully bold, emotionally engaging solutions, translated across disciplines with cut-through and clarity. Obsessed with pushing the limits of pretty much everything, I’m happiest hands-on: discovering and dreaming up innovative ways to spark wonder and distil insight, connecting people to a world of infinite possibilities. Challenging the status quo and creating meaningful impact along the way.
Currently working as Senior Designer at AllBright where I lead, design and deliver purpose-driven campaigns for the brand, its world-class partners and industry-leading talents, shared with our global audience.
Insta: @txanna.dsgn
Projects
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Top 50 companies to work with: 2022Looking to kickstart or pivot your career in 2022? We’ve put together a list of 50 top companies to work with! We formulated this list by using insights about the popularity of companies and the jobs they post on The Dots, topped off with a dash of our team’s wisdom and a good mix of brilliant charities and values-driven companies. Be sure to follow your favourites to stay up to date with their events and all-important job opportunities!96
- AllBrightAs Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well
- OHLALA x Bloody Good PeriodOhlala have created the world's first Bloody Good tampon macarons to highlight a real issue for women around the world. Partnering with charity Bloody Good Period, Ohlala offer a delicious and easy way to help end period poverty. For every box of Ohlala tampon macarons purchased you will be providing a months worth of period supplies for those who can't afford them.30
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Work history
Mid DesignerAllBright
London, United KingdomFull Time
M
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Creative / Project Co-ordinaterMeredith Collective
London, United KingdomFull Time
Working cross-functionally, breaking down complex briefs into simple, innovative ideas and highly engaging, world-class activations.
Distilling key decisions and discussions, translating them into compelling designs, visuals and audience experiences.
Conceptualise using different design styles and approaches for client engagement, communication and presentations.
Experiential, digital and print design including concept sketches, proposal decks, brand brochures, websites, visual displays, retail installs and experiences that make an unforgettable imprint.
Creation of templates and presentational decks for internal sales materials.
Brand development, with an inquiring mind I seek out and find opportunity for potential and new possibilities. Motivating and elevating the business, my fellow colleagues and myself, ensuring we are constantly pushing boundaries and reaching new heights.
Co-ordinating asset and activation delivery, budgets, timelines and the appropriate suppliers for all creative projects to tight deadlines.
Brand execution at live events, working with event production companies to execute our vision while also actively helping with the build and smooth running of each pop-up.
Liaising with clients from first instant to end delivery and beyond, building trusting relationships by providing the ultimate customer service and delivering quality throughout.
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Skills
- Research
- Ideation
- Concept Development
- Project Management
- Communication Skills
- Interpersonal Skills
- Product Design
- Graphic Design
- Social Design
- Event Design
- Design Thinking
- Project Co-ordination
- Marketing
- Strategy Development
Education
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BA DesignGoldsmiths University of London
- London, United Kingdom
First-Class Honours BA Design