Designer & Experiential Wizard-in-training. I’m a designer, using curiosity to solve elusive problems and connect people to a world of infinite possibilities. My passion lies within distilling complex ideas into simple, beautiful and emotionally engaging creative solutions that are translated across disciplines with empowering clarity.Locked Pro Plan feature
Working cross-functionally, breaking down complex briefs into simple, innovative ideas and highly engaging, world-class activations. Distilling key decisions and discussions, translating them into compelling designs, visuals and audience experiences. Conceptualise using different design styles and approaches for client engagement, communication and presentations. Experiential, digital and print design including concept sketches, proposal decks, brand brochures, websites, visual displays, retail installs and experiences that make an unforgettable imprint. Creation of templates and presentational decks for internal sales materials. Brand development, with an inquiring mind I seek out and find opportunity for potential and new possibilities. Motivating and elevating the business, my fellow colleagues and myself, ensuring we are constantly pushing boundaries and reaching new heights. Co-ordinating asset and activation delivery, budgets, timelines and the appropriate suppliers for all creative projects to tight deadlines. Brand execution at live events, working with event production companies to execute our vision while also actively helping with the build and smooth running of each pop-up. Liaising with clients from first instant to end delivery and beyond, building trusting relationships by providing the ultimate customer service and delivering quality throughout.
Designed digital and printed materials for several of the sustainable/ technical clothing campaigns launched online. Including creating visual content and cohesive/on-brand narratives for instagram, researching and developing campaign concepts, creating vision boards for photoshoots and graphics. Learnt how consumers and user behaviour is analysed within e-commerce, how to strategically amplify revenue and expand the brand’s following using social media.
From ‘Depop’ shop, selling original screenprints online and at craft markets. To building a dynamic portfolio spanning digital marketing, art direction, branding, graphic and web design. Projects & Clients Include: Impact Hub Brixton - Created a new Brand Identity with Social Media Kit for Instagram. Millicent & Snob - Luxury handcrafted candles and home accessories start-up - Creative direction, photography of products, branding and packaging, website design. C2 Group - Luxury Concierge Company - Branding elements and presentation designs. Fanny’s Bar - Web design. Cocktail In A Jar - Website design, Design for digital and printed flyers and custom icons. Ohlala Macarons - Bespoke macarons & masterclasses - Content creation for social media and management of Instagram/Linkedin profiles, photography of products and at workshop events, web design, brand collateral with digital and print designs for macaron menus, branding and packaging.
As part of the In-House design team, I designed several of the page layouts in the ‘MAGNUM Photobook’: correcting and placing text, inserting images, and assembling the entire bibliography. Exceeded expectations while working toward a deadline and high standard.
Assisted with live projects for high profile clients, designing the graphics, page layouts and book covers proposed for several. Professional and polite when liaising with clients. Informed about the print, proofing and publishing process and the logistics of business.
Implemented new and innovative strategies to improve and expand the support network/mental health services available in communities. Playing a lead role in initiating and developing the key concept, I facilitated several workshops in a local school and designed various practical and print materials for the educational programme created.
First-Class Honours BA Design