I'm a senior brand strategist and copywriter, specialising in brand culture, brand content, and behavioural insight: I help change businesses inside and out; and I create all the shareable stuff that demonstrates their beliefs and their goals.
I work with both global organisations and individuals - training, writing, editing, designing, devising and inspiring.
I've got over 12 years' experience managing strategy, communication, transformation and engagement for clients including Arsenal, Barclays, Cartoon Network, Costa, McLaren, Network Rail, Orange, Sky, the YHA and Virgin.
Work history
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Senior StrategistGoosebumps Brand Consultancy
- London, United KingdomFull Time
Strategic and creative leadership for clients including BizSpace, Cobham, OneLife, Museum of London and Uliving; lead copywriter for all agency projects. I managed several junior and freelance strategists; and I ran an internal programme to develop new products, services and intellectual property.
Senior Strategistthe hub
- London, United KingdomFull Time
Creative and strategic lead for a small communications agency. I lead and managed client projects directly, lead brand development work, helped develop pitches, wrote copy, and was Creative Director on some projects. I also trained members of the team in branding and copywriting; and developed a year-long training programme, products, and thought leadership pieces. Clients included BizSpace, Costa, Costa Express, Derwent Students, Genfitt, McKeon Brothers, MVI Hazel, ODEON, Tucks O'Brien, and the YHA.
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Skills
- Brand Strategy
- Art and Creative Direction
- Advanced Copywriting
- Bespoke Training
- Brand Communication Planning
- Marketing
- Creative Pitching
- Employee Engagement
- Analysis and Research
- Behaviour Change
Education
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Foundation Course and Training NetworkAccount Planning Group
London, United Kingdom
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BA (Hons) Modern Languages (French & German)University of Oxford
- Oxford, United Kingdom
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Awards
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DBA Inclusive Design Challenge - WinnerDesign Business Association
Our team won this challenge on the theme of 'Active Ageing'.