I'm a senior brand strategist and copywriter, specialising in brand culture, brand content, and behavioural insight: I help change businesses inside and out; and I create all the shareable stuff that demonstrates their beliefs and their goals. I work with both global organisations and individuals - training, writing, editing, designing, devising and inspiring. I've got over 12 years' experience managing strategy, communication, transformation and engagement for clients including Arsenal, Barclays, Cartoon Network, Costa, McLaren, Network Rail, Orange, Sky, the YHA and Virgin.Locked Pro Plan feature
Strategic and creative leadership for clients including BizSpace, Cobham, OneLife, Museum of London and Uliving; lead copywriter for all agency projects. I managed several junior and freelance strategists; and I ran an internal programme to develop new products, services and intellectual property.
Creative and strategic lead for a small communications agency. I lead and managed client projects directly, lead brand development work, helped develop pitches, wrote copy, and was Creative Director on some projects. I also trained members of the team in branding and copywriting; and developed a year-long training programme, products, and thought leadership pieces. Clients included BizSpace, Costa, Costa Express, Derwent Students, Genfitt, McKeon Brothers, MVI Hazel, ODEON, Tucks O'Brien, and the YHA.
Starting as a junior copywriter, I went on to establish a more strategic dimension to the agency. I worked directly with clients, led pitches, directed creative teams, and fostered new ways of thinking and working within the company.
Highest grades in all subjects.
Our team won this challenge on the theme of 'Active Ageing'.