Tim Noakes

Editorial Director

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEditorial Director - Content Director - Content Editor

Projects

Projects credited in

About me

I am a strategic publishing executive who creates transformative growth in the consumer and business sectors. Specialising in multi-channel content marketing solutions, I have led, managed and restructured large creative teams at Dazed Media, Boiler Room, and The Future Laboratory. I have consulted for Nike, Calvin Klein, Def Jam, Beats by Dre, Levi's, NOWNESS, The Sunshine agency, Second Home, and C4. My journalism has been published in Business of Fashion, i-D, Mr Porter, BEAT, Rough Trade, 52 Insights, and CuePoint. A confident orator, I have presented keynotes and chaired debates for SXSW, Amazon, MediaCom, British Airways, Novation and It's Nice That. In my spare time, I host an electronic music show on NTS radio.

Locked Pro Plan feature

Skills

  • 360 Campaigns
  • B2B B2C
  • Creative Publishing
  • Digital
  • 360 Branding
  • Copywriting Editorial
  • Creative Leadership
  • Editorial Leadership
  • Marketing
  • Digital Publishing

People I’ve worked with

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Companies I’ve worked with

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  • Dazed Media

    Dazed Media

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    • Digital Media
  • Boiler Room

    Boiler Room

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    • Music
  • Nike

    Nike

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    • Fashion
  • The Future Laboratory

    The Future Laboratory

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    • Think Tanks

Work history

Currently

Editorial Director

The Future Laboratory

May 2017
  • London, United Kingdom
  • Full Time
  • The Future Laboratory is one of the world's most renowned futures consultancies. I lead the Foresight division, which includes LS:N Global, a premium B2B subscriber service. Heading up a team of 20 writers, researchers, marketers, designers and event producers, I have created a radical new publishing plan and content marketing strategy that has led to 100% client retention behind the content paywall, an 87% increase in views, and a 70% increase in engagement across the company’s social platforms. I have also implemented a re-structure of my entire department, conceptualised and launched a new company website, and been integral to the development of a new services suite for the business.

Currently

Mar 2011
  • London, United Kingdom
  • Freelance
  • In my spare time, I host The Synth Hero Show on NTS Radio. Every month I invite an influential electronic artist to create an hour mix of the synth based songs that have inspired their music. To date I’ve had guests such as New Order, Throbbing Gristle, Orbital, Clint Mansell, Erasure, Gotye, Hot Chip, Metronomy, Future Islands, Youth, Goldfrapp, Cabaret Voltaire, Suzanne Ciani, John Maus, Kaitlyn Aurelia Smith and many more contribute original mixes.

2017

Editorial Director

Boiler Room

Feb 2016 - Feb 2017
  • London, United Kingdom
  • Freelance
  • Boiler Room is the world’s largest online music broadcaster, reaching 63 million people in 150 countries each month. I was in charge of their editorial expansion, with a focus on evolving their arts and culture output. I created programmes on Brexit, Black Lives Matter and the future of UK nightlife, the latter of which reached 5 million people. I also edited a poster zine and commissioned features on virtual reality venues, arts censorship in China, and the impact of the EU referendum on millennial voters.

2016

Editorial Director

Dazed Media

May 2015 - Jan 2016
  • London, United Kingdom
  • Full Time
  • Dazed is the world’s leading independent fashion and pop culture title. As the Editorial Director of Dazed Media, I oversaw the company’s editorial and social media strategy, managing a staff of 30+ and formulating a vision for long-term growth. I transformed the magazine's editorial strategy into a digital first operation and grew the traffic to DazedDigital.com from 200K to 3 million unique visitors during my tenure. I increased the dally publishing quota from 5 to 25 new stories a day and implemented social media content strategies that took us to 1+ million followers on Twitter, 800K Likes on Facebook, and 580K+ followers on Instagram. The bi-monthly print magazine is read by 80,000 people globally and is the most commercially successful it has been in 25 years.

2015

Head of Content

Frank Ocean

Aug 2014 - Mar 2015
  • London, United Kingdom
  • Freelance
  • I collaborated with the Grammy award winning musician Frank Ocean on the creation of his magazine, Boys Don't Cry. From conceptualising editorial features and sourcing contributors, to working on the physical production of the print magazine, I helped define the vision and worked with stakeholders such as Three Six Zero and Roc Nation to make sure the project came in on budget. It was simultaneously released with Blonde, his third album, in pop up shops across the world in August 2016. It has become one of the most talked about and critically acclaimed audio-visual projects in recent memory.

2015

Creative Director

Nike

May 2014 - Mar 2015
  • London, United Kingdom
  • Freelance
  • Celebrating the frontline of underground football culture during the 2014 World Cup, I created a photojournalism content hub for Nike called Fever Pitch. It told the real story of global fandom through a reactive daily image feed and supporting editorial content. A visual document of uninhibited self expression over the course of one historic month, the project had stand out levels of engagement, generating 476 original images and over 300,000 unique page views. Fever Pitch was adapted into a four-week photography exhibition in Rio de Janeiro after the World Cup ended, and then published as a special edition book that Nike distributed in 2015.

2015

Jun 2012 - May 2015
  • London, United Kingdom
  • Full Time
  • I set the content agenda for Dazed's print and digital products, from securing exclusive cover stars to creating the editorial vision for both platforms. As well as hiring an entirely new team on print and digital, I created a daily news vertical and a video department to support both editorial and branded work. We produced two landmark music TV series for Channel 4, and created viral cover videos with Kendall Jenner, FKA twigs and Maisie Williams. Raising awareness around female equality in the arts, LGBT rights, climate change, and first time voting were just some of the causes that I placed at the core of our editorial strategy. In 2014, I devised the Dazed 100, a unique new talent list that gave Dazed readers the power to "upvote"​ the future faces of pop culture. I pitched the concept to Beats Electronics, who commissioned Dazed to create a viral video using talent from the list in their Christmas "SoloSelfie" 2014 campaign. I also published the first major articles on FKA twigs, Lupita Nyong'o, A$AP Rocky, Lana Del Rey, the xx and many more.

2012

Jun 2005 - Jun 2012
  • London, United Kingdom
  • Full Time
  • I led the cultural content of the publication, commissioning and writing over 1,000 articles. These included the first profiles on Adele, Lana Del Rey, The xx, and Florence + The Machine. At the same time, I was contracted by Warner Music as an A&R scout on their 679 record label. I was also John Kennedy’s new music correspondent on XFM, a national radio station.

Education

2001

BA(Hons) 2:1 Communications and Media

London Metropolitan University

Sep 1998 - Aug 2001
  • London, United Kingdom