Projects
- NSPCC - $#*! KIDS SAYThe campaign was simple: “It could be nothing, but it could be something. Don’t Wait Until You’re Certain to call the helpline.” We created a powerful online film leveraging the popular “shit people say” internet meme that was everywhere at the time. The film features kids saying the weird and wonderful stuff we love them for. However, these innocuous sayings soon blur into more sinister utterings: the kinds of things that might be masking abuse. The film was supported by a partnership with the
- BMW ShazamAs part of the wider launch for BMW Retail Online, we partnered with Shazam to create an art installation at King’s Cross Station, London. Attention-grabbing visuals adorned Print and OOH media. Passers-by scanned their favourite car image to be redirected to the relevant BMW Retail Online page, where they could purchase the exact car, right there and then, online, without ever having to meet a sales person.
- Get Into Teaching - Your Future Their FutureThis campaign was launched under the banner of Your Future, Their Future and the launch film featured Mr Burton from Channel 4's Educating Yorkshire. It was designed to address the biggest barrier to a career in teaching, that salary is low, in a surprising and thought-provoking way. The hero film then led into deep content within the staff room where the viewer could spend time with real teachers, watching them in action and hearing about their experience first hand using digital media to its full potential. The campaign drove a reappraisal of teaching and we have seen deep engagement with the content across the website and social media, testament to our digital first approach. There was also a 70% increase in registrations to teach, with a high proportion among highly competitive subjects such as physics and maths.
Work history
Creative DirectorFCB Inferno
London, United KingdomFull Time
Skills
- Creative Director
- Art Director
- Copywriter
- Digital
- Social