20 years experience in the music, marketing and events industries. Fromerly the Managing Director of Graphite Media - previously Head of Marketing and Events, Music Titles at IPC Media, where he presided over the NME and Uncut brands and live events for 4.5 years. Prior to IPC, Pearson delivered music strategies for some of the UK’s leading youth, music and lifestyle brands, leading key accounts at the award winning creative agencies Cake and Euro-RSG KLP. Clients included Carling (Academy Music Group, Reading/Leeds Festival, Carling Live 24), Bacardi Global (Groove Armada Partnership), Orange Telecom, Grolsch and The Big Chill Festival. Pearson is also the co-founder of leading dance Club night Feel which ran for 14 years in Preston, hosting some of the world’s most influential DJs including Pete Tong, Carl Cox and Dave Seaman alongside live acts such as The Prodigy and BT. Pearson has also run club nights in Ibiza (El Divino, Eden), owned a bar in Preston (Base) as well as prog-house record label Pacifica.