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MARKETED, MANAGED AND PRODUCED OVER 1000 EVENTS FROM FILM PREMIERES TO MUSIC FESTIVALS I am a dynamic, highly experienced individual with 20+ years extensive knowledge of the creative and media industries. Throughout my career I have created, marketed and managed large projects ranging from international music events and festivals to film premieres, awards ceremonies, product launches and experiential campaigns I am a consistently high achieving consumer marketer who derives job satisfaction from the quality management and delivery of innovative brand experiences with a strong understanding of client expectations formulated within brief and with a commercial focus Specialisms: Marketing Music Marketing Events Digital Marketing ExperientialLocked Pro Plan feature
Senior Tier management role within the UK division of one of the largest media companies in the world. Specifically devising and delivering the event and comms strategies for Time Inc Music brands for titles with digital and print audience reach of millions as well as responding to ad funded sponsorship briefs from blue chip clients. Clients include V05, Estrella, Bulldog Gin, Zig Zag, Arcadia Group, Adidas
Catalyst is a Creative Agency that specialises in original composition and music procurement for brands and communications agencies producing content and soundtracks for Advertising, TV, Film and Online Media platforms. Successfully rebranded the business and relaunched it in June 2016. Also lead on new business and pitch driving award winning and business impacting results. Clients include VCCP, Havas Worldwide, TBWA, Grey, Adam&Eve, Sky, Unilever and Cadbury As managing partner the role is to help the agency solve issues, improve business performance and maximise growth.
Managing Director of global brand services and artist management company overseeing the growth and development of the business. Responsible for both the day to day operations of the company as well leading the longer term strategic direction. Highly experienced in all operational aspects including Finance, New Business, HR and Marketing Core areas of business: Brand Partnerships, Sponsorship Activation, Event Operations, Artist management and Talent booking, Clients included ABInbev, W Hotels, Diageo, International Music Summit, MTV, Pernod Ricard, SFX Entertainment, SJM Concerts, Bestival, RockCorps, Richie Hawtin and Rob da Bank.
Responsible for the development and effective delivery of cross platform marketing and events strategy across the music titles within the IPC Inspire portfolio including NME and Uncut Successes included maximising circulation, increasing web traffic and driving commercial revenue objectives. Played key role on all digital initiatives such as iPad app launches and digital magazine initiatives. Worked closely with Commercial team to deliver commercial partnerships across all brand’s platforms including the development of innovative new business and 3rd party relationships that increased marketing opportunities and raised brand awareness. i.e. Virgin Atlantic Airlines, Oasis (band) and EMI /Apple as well as executive producing branded television programming on UK terrestrial TV network
Ran the Entertainment Dept handling the Global Music Strategies for BACARDI, France Telecom (Orange Group) and Orange UK. Led strategic marketing campaigns for other Group client’s music business such as Pepsi, Microsoft and Nokia. BACARDI Tasked with unifying the B-LIVE Global music programme. Strategy, Concept and Execution Assisted in brokerage of ground breaking 360 degree Global Artist deal with leading global talent (Groove Armada) ORANGE GROUP Strategic development of unique UK and EMEA music partnerships – Glastonbury, Gigs and Tours, Rockcorps. Lead agency role for client to ensure smooth execution of music sponsorship properties Key relationship holder with sponsorship stakeholders Representation of clients at international music conferences incl Midem, SXSW
Possessing an in depth knowledge of a vibrant live music scene the role demanded a breadth of experience in Brand Strategy, Event Management, Marketing, Brand Funded Content, PR, Creative and Media Planning. Established network of contacts across blue chip companies, Promoters, Broadcasters, Agents, Artist Management and Media. CARLING LIVE Account Director of the largest and only holistic brand at the time in UK Live music scene. Carling was also Cake’s largest account. Responsible for annual budget spend of £5.9m Negotiation and management of commercial partnerships with Promoters, Media Agencies, Agents, Venues Creation and development of experiential concepts including Carling Live 24, Carling New Kings, Cold Beer Amnesty (winner Best Innovation 2007 UK Festival Awards) Executive Production of Brand Funded TV formats Carling New Kings (2006), Carling Live 24 (2006), Carling Festival Postcards (2007) Worked with various artists including: Razorlight, N*E*R*D, Kaiser Chiefs, Ian Brown, Chemical Brothers, Magic Numbers, Dirty Pretty Things, The Zutons, Kano, Soulwax, Mylo etc MISC Grolsch & Sol – Led brand strategy development including planning for first dual-territory international music festival Motorola - Global music strategy and events – (ROKR Launch, Gorillaz in USA) The Big Chill – Account Director for leading UK Festival Orange – Consultancy & development 2005 music strategy V festival – PR execution and brand sponsorship delivery