A creative, visual storyteller, fixated on the constant evolution of culture. I am a passionate observer, studying the intersections between music, fashion, tech and the arts. I use my proclivity towards art direction, design and analytical research to generate insights and creative solutions. I am a fast learner and am highly adaptable to any new environment.
I am constantly exploring new methods for creative expression which has lead me to experiment with a broad range of skills that have had a profound effect on my creative practice. Some skills that I am adept in are: Real-Time Coding for Live Visual Performances, Generative Design, Interactive / Immersive Design, Graphic Design and Research.
Proficient In: TouchDesigner, Adobe Creative Suite (Ps, Pr, Id, Ai, Lr, etc), Sketchup, Ableton
Projects
- Adidas Spezial Pre-Spring 2023 Launch EventA commissioned project from Adidas to work on developing an immersive retail experience for the launch of the collection at the Adidas Originals Flagship store on Carnaby Street, London. The store would be redesigned to reflect the inspiration of the collection which was the search for the Aurora Borealis in Iceland. I created a series of immersive projections that reflected Iceland's gorgeous terrain as well as the Aurora Borealis. For this project, I used generative design techniques to cre
- Club 90A collaborative project between myself and the South East Asian music collective, Club 90. The group operates between London and Singapore and attempts to bridge the gap between the dance music scenes of these two regions of the world as well as to provide a voice for South East Asian musicians in the UK. The following are the designs & artwork I created for the groups compilations, playlists, social media marketing and event promotions.
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Projects credited in
- adidas x GUAP: meet the 2022 The Originals Creator Network cohortWe’re thrilled to introduce you to 2022’s cohort for The Originals Creator Network – a 12-month educational initiative for emerging young creatives in London. In partnership with adidas and GUAP, these 20 talented young folk will participate in creative workshops led by industry experts and will be provided with access to brand mentors commissions to work on live Originals projects. The Originals Creator Network has been founded in partnership with youth-led digital media platform GUAP, a crea40
Work history
Creative Strategist / ResearcherThe Future Laboratory
London, United KingdomFreelance
Predicting trends within the fashion industry based on a variety of research methodologies and insight . Writing articles presenting these trend forecasts alongside brand strategies that will equip clients with the necessary tools future-proof their businesses.
Creative Strategist / ResearcherWGSN
London, United KingdomFreelance
Crafting future focused brand strategies designed to equip clients with the means to adapt to the constantly evolving cultural landscape. Combining qualitative and quantitative research with WGSN’s STEPIC methodology to unpack cultural insights and subsequently forecast trends across fashion, lifestyle, beauty and tech industries.
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Education
Bachelor of Arts (First Class Honours)London College of Fashion, UAL
- London, United Kingdom
I studied a Bachelor with First Class Honours in Creative Direction for fashion, where I specialised in graphic design & visual communication.