About me

I’m a copywriter, content strategist, concept creator, poet, artist, maker and educator. Looking to work with inspired, innovative and unusual people and businesses that are interested in making the world a more brilliant, fulfilling and beautiful place to be. Returning to commercial copywriting after a period raising and home educating my two daughters, creating and running a parent and child group, building a classroom in the woods and creating a woodland venue for well-being, personal development and creativity workshops and retreats. Strategy, concepts and innovation are a strong point. I write well crafted, effective copy, fairly priced, pleasantly delivered and on time.

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Projects

• 5

  PopinaAn eatery and artisan bakery based in Mayfair, London. I developed the brand voice and produced copy for web, promotions, advertising and packaging. I was particularly pleased to introduce the design concept of making the ingredients text large and prominent on the packaging. A strong visual device to emphasise the importance of using the highest quality ingredients, this being one of the core values of the brand. "Popina: Food artistry from the soul" http://www.popina.co.uk
• 2

  The ClearingI created the brand and voice, the name, wrote all copy, created and designed the website, and set up and ran the business. A woodland based venue in North Norfolk for well-being, personal development and creative workshops and retreats. "A gathering place in the heart of the woods dedicated to self discovery, healing and creativity. Bringing together accomplished teachers with those seeking to learn more about themselves, each other and the world." https://timothyjohnsanderson.net/theclea
• 2

  Mighty Oaks" Quality Time With Your Children" My partner and I co-created, managed and lead a woodland based Parent & Child Group for 10 years, in rural North Norfolk. Built on the Steiner/Waldorf model: Providing a nature focused play space and support network for over 100 local families. We raised £15000 via crowdfunding and I built a classroom in the woods for a group of 7-9 year olds, and their teacher and assistant- Mighty Oaks Foxes I named the group, devised the strap line, created and managed t
• 2

  White MareI created a brand voice and wrote promotional copy for this distinctive Atlanta based furniture making partnership.
• 2

  John Collinson: SalfordA book project compiling the words thoughts and scribblings of poet and artist John Collinson. A collaboration with designer Igor Jocic. I created the project and edited and co-designed the book. Published 2006
• 2

  Lavender/RoomNaming, strapline and promotional print copywriting for Brighton based lifestyle boutique. "Beautiful things for you & your home"

Skills

• Content Development
• Concept Creation
• Content Strategy
• Copywriting
• Brand Voice
• Brand Vision

Education

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BA(Hons) Fine ArtSt. Martin's School of Art
Oct 1993 - Jun 1996Charing Cross Rd, Soho, London, UK
I graduated with a first on the Fine Art Painting course.