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As Deputy Marketing Manager for DV247 I am involved in a number of key marketing and strategy decisions on a daily basis. These range from creating the basis for online and store promotions, compiling lists of products to use in these promotions, calculating their deal prices and implementing the final promotion in all the retail areas of DV247. The role also involves: • Calculating product pricing for a 400+ page retail and 300+ page education catalogue, as well as proof reading every page of both catalogues and making minor changes to layouts where required. • Responsible for creating approximately 15 pages of print advertising every month, including the compilation of product lists • Managing a team of seven content creators and designers who are responsible for creating content on the DV247 website and building both catalogue and print advertising pages. • Merchandising of the DV247 Retail Superstore, which involves designing, implementing and maintaining product and manufacturer displays • Ensuring that the correct level of stock is available to the business at all times, that the best deals are always achieved and that every product that the company advertises is competitive within the marketplace. • Working directly with a number of key industry distributors and manufacturers as well as with the DV247’s retail partners in Germany. • Compiling stock orders and company-wide sell through reports based on data taken from a bespoke Microsoft NAV system as well as working with industry suppliers and media companies to create and effectively market a variety of in-store events and clinics. • Analysing web traffic and conversion rate figures via Google Analytics to determine areas where the online presence of the business could be improved.